Create and Publish Marketing Campaign on Instagram

As a Social Media Specialist, Amy need to identify the marketing campaign's objectives, target audience, key messages, and success indicator.

Amy will use Instagram Insights which provide valuable data for strategic planning.

Amy decides on the marketing channels to use, the content to generate, and promotional strategies to implement.

Amy will create the brief of strategic planning on Canva which contains the information below:

• Objectives
• Target audiences (age, gender, preferences, locations)
• Campaign concept
• Visual brief with fixed copywriting and references
• Key Performance Indicator (KPI)
• Production and Campaign Timeline

Amy than send and discuss the brief to Bob (Graphic Designer) to visualize the campaign for Instagram.

• Bob will receive the visual campaign brief and discuss the visual style with Amy.
• Once the briefing done, Bom start to develop the visuals and text for the campaign. This could involve graphic design, photography, or video production.
• Bob uses Adobe Photoshop for creating graphics according to discussed brief and align with the company's brand or image.
• Bob will upload the design to Google Drive and deliver the visual to Amy for reviewing.

Other tools in Adobe Creative Suite (for editing photos and creating graphics according to your needs) and Canva (for simpler graphic design) can be useful here.

• Amy will check the visual uploaded by Bob to ensure the visual is aligned with the brief and key message. Revision may happen during this phase.
• If there's revision, Amy will send the visual back to Bob and explain things that need to be improved.
• If there's no revision, Amy will create appealing caption for the content.
• Once it done, Amy will deliver the visual to Cindy as Social Media Admin to schedule or publish the content as per fixed date.
• Amy will also pass the Campaign Ad Planning to be set and created by Cindy in Ads Manager.

Instagram and Facebook accounts are required before publishing the content.

Once Cindy received the content, she will publish directly to Instagram and Facebook page or she can schedule it on Meta Business Suite.

To schedule a post using Meta Business Suite, Cindy will do this:

• Go to Meta Business Suite from your desktop.
• Go to Content or Planner.
• Click Create post.
• Select where to schedule a post: Facebook Feed, Instagram feed or both.
• If this is the first time to schedule a post, reconnect the Instagram account may required.
• Enter all of the details of your post, including text, media and an optional link and location.
• Preview your post on the right. To see a different preview, click on the drop-down menu in the top of the window or on the arrows in the top right. You can see how it will look on Facebook compared to Instagram or on desktop compared to a phone.
• Click Publish. (- Optional) To publish the post later, click Schedule. Add the date and time. Then click schedule.

• Cindy will set up an account on Instagram Ads Manager to run the campaign. This involves linking the Instagram account to the Facebook Page.

Cindy will create Ad using Ads Manager after setting it up.

Cindy will perform these action and set it following Ads Planning from Amy:

• Select "Create" in Ads Manager.
• Choose an objective that aligns with the campaign goal.
• Set the target audience. It can defined based on age, location, interests, and more.
• Decide where to run your ad (i.e., on Instagram feed, Stories, or Explore).
• Set budget and schedule.
• Choose the existing campaign post and add text.
• Double check the Ad. It can be previewed before the campaign go live.

• Cindy will review all the details of the campaign and report to Amy.
• If everything looks good, hit "Publish". Then the ad will then go into review before it starts running.