Sanka Academy

The 10 Best Sales Analysis Software Tools for Your Business


Last Update: Nov. 26, 2023


You know sales data is the lifeblood of any business. If you can’t analyze your sales numbers, how will you know what’s working and what’s not?

How will you gain insights into improving your sales processes and boosting revenue?

The good news is there are plenty of sales analysis tools out there to help you make sense of all your sales data.

We’ve compiled a list of the 10 best sales analysis software options for your business so you can find one that fits your needs and budget.

Whether you need basic reports and dashboards or advanced forecasting and pipeline management, you’ll find the sales analysis solution to help take your business to the next level.

Read on to find the tool that will uncover the sales insights you’ve been missing.

What Is Sales Analysis Software?

Sales analysis software helps businesses gain valuable insights into their sales data. It compiles information from your sales channels and presents it in an easy-to-understand format so you can spot trends and make better business decisions.

What can sales analysis software do?

Sales analysis tools typically offer:

  • Dashboards and reports: Giving you an overview of key metrics like revenue, growth, conversions, and more. Reports can be customized for your needs.
  • Data visualization: Transforming raw data into charts, graphs, and heatmaps that are easy to interpret. See your sales by region, product, customer segment, or time period at a glance.
  • Forecasting: Using historical data to predict future sales trends and set realistic targets. Some tools use AI and machine learning to improve forecast accuracy.
  • Insights and recommendations: Highlighting areas of opportunity or concern based on data analysis. Some tools suggest ways to optimize your sales strategy and improve performance.
  • Integration with other systems: Pull data from your e-commerce platform, CRM, marketing automation software, and other tools you already use. This gives you a complete, centralized view of all sales activities and metrics in one place.

When it comes to choosing sales analysis software, you have a lot of options. Here are our top 10 picks for the best tools to help you gain valuable insights into your sales data.


Sanka is a robust digital transformation platform designed specifically for enhancing work productivity, automating processes, and achieving AI implementation for businesses.

With a suite of over 20 integrated apps and customizable automated workflows, Sanka offers comprehensive solutions across sales analytics, support, recruiting, and IT.

Key Features

  • Intelligent Sales Analytics: Sanka provides advanced sales analytics solutions, helping businesses make efficient and informed decisions.
  • Integrated Apps: From CRM, invoicing, and order management to task management, Sanka offers 20 integrated apps for various processes.
  • Automated Workflows: Sanka supports the creation of customized automation workflows, connecting with popular cloud services and AI.
  • Dedicated Support: The platform provides dedicated customer support, assisting users in defining requirements, tool selection, and customizations.


  • Wide Range of Applications: Sanka provides a diverse suite of apps, encompassing sales, support, recruiting, and IT, bounding towards optimization.
  • Customizable and Automated Workflows: The flexibility in creating and customizing automated workflows boosts productivity and efficiency.
  • Ease of Use: Sanka maintains a simple interface, allowing users to quickly navigate between different processes.


  • Limited Popularity: Sanka is relatively less known in comparison to some established competitors, which may deter some users.
  • Dependencies on Other Platforms: Some of Sanka's capabilities work best when integrated with other platforms, which might require additional setup.
  • Potential Overwhelming Features: Given the broad spectrum of applications and features, some users may find it overwhelming, and it could lead to underutilization of certain capabilities.

Zoho Analytics

Zoho Analytics makes it easy to visualize your sales data with interactive dashboards and reports.

It offers predictive analytics to forecast future sales trends. You can create customized reports and schedule them to be automatically emailed to your team.

Zoho integrates with many popular CRMs and marketing tools to give you a complete view of your sales funnel.

Key Features

  • Powerful Visualization: Zoho Analytics offers an extensive range of chart types and widgets for creating customizable visualizations, making data easy to understand and analyze.
  • Ad Hoc Reporting: The software enables users to create ad hoc reports by dragging and dropping data columns and configuring report settings, enhancing flexibility in reporting.
  • Sales Analytics Capabilities: Zoho Analytics identifies sales trends, key performance indicators (KPIs), and opportunities to improve sales performance.
  • Integration: The platform supports seamless integration with various data sources and popular Zoho applications, catering to numerous business requirements.


  • Ease of Use and Customization: Zoho Analytics maintains a user-friendly interface with extensive customization options for data visualization.
  • Comprehensive Sales Analytics Features: It provides a complete suite of sales analytics capabilities, delivering valuable insights for strategic planning.
  • Flexible Pricing: The software offers multiple pricing plans, allowing businesses to choose the plan that best fits their needs.
  • Strong Integration Support: Zoho Analytics integrates with numerous data sources and Zoho applications, simplifying data analysis.


  • Limited Customization in Lower Tiers: Some advanced customization options may be restricted to higher-tier plans, limiting the experience for users on basic plans.
  • Complexity for Non-technical Users: While Zoho Analytics offers powerful features, non-technical users may experience a steep learning curve with advanced functionalities.
  • Customer Support: Users have reported mixed experiences with customer support, which could be a drawback for some businesses.

Salesforce Einstein Analytics

Part of the Salesforce platform, Einstein Analytics provides powerful AI-driven analytics and dashboards to uncover key insights hidden in your sales data.

It offers predictions and recommendations to help you make data-driven decisions.

You can create customized lens views into your data for different roles and permissions. Einstein Discovery, an add-on tool, uses automated machine learning to uncover patterns and insights with no coding required.

Key Features

  • AI-Powered Analytics: Einstein Analytics leverages machine learning algorithms to uncover relevant patterns, predictions, and recommendations from sales data.
  • Data Discovery & Exploration: Offers the ability to interactively explore and visualize datasets to identify trends and outliers.
  • Predictive Analytics: It offers predictive scoring and insights to help identify opportunities, customer churn probabilities, and next steps.
  • Real-time Insights & Automated Actions: Generate real-time sales metrics, and direct actions from insights such as creating a task, updating records, or sharing via social media and email.
  • Seamless Integration: Einstein Analytics integrates seamlessly with Salesforce's suite of products, allowing you to smoothly harness the full potential of your existing Salesforce data.


  • Unified View of Data: Salesforce Einstein Analytics brings business data from various sources into a simplified, unified view, making it easier for teams to find the answers they need.
  • AI-Driven Insights: Leveraging AI, Einstein Analytics delivers meaningful insights, precise forecasts, and recommended actions to improve sales performance.
  • Highly Customizable: It offers deep customization options, letting businesses tailor their analytics according to their specific needs.


  • Learning Curve: Einstein Analytics requires a certain learning curve, and some users may find it a bit complex to use initially.
  • Cost: Given that it is a part of the Salesforce suite, adding Einstein Analytics can be expensive for smaller businesses.
  • Limitations with Complex Data: While Einstein Analytics is great for Salesforce data, some users have reported limitations when dealing with complex, non-Salesforce data sets.


HubSpot is an all-in-one sales and marketing platform that provides a wealth of sales analytics and reporting tools.

You can analyze metrics like deals won, customer retention, and sales productivity. HubSpot also offers predictive analytics to help you forecast sales and see opportunities for growth.

Key Features

  • Deal Tracking and Forecasting: HubSpot enables users to track sales deals and forecast revenues with interactive and customizable dashboards.
  • Sales Automation: HubSpot’s robust CRM automatically updates records and provides detailed reports to find new strategies for lead conversions.
  • Email Tracking and Scheduling: HubSpot enables the tracking of email interactions and allows the scheduling of emails for timely responses.
  • Meeting Scheduling: HubSpot Offers simplified scheduling with a unified calendar that syncs with Google or Office 365.
  • Call Tracking and Recording: HubSpot's sales analytics software includes call tracking and recording for later review and analysis, automatically logged within your CRM.


  • User-Friendly Interface: HubSpot’s platform has an intuitive and user-friendly interface that makes it easy even for non-tech savvy users to navigate.
  • Integration Capabilities: HubSpot integrates well with various other platforms such as Gmail, Google Calendar, and numerous other marketing tools, providing a seamless workflow.
  • In-Depth Reporting and Analytics: HubSpot offers comprehensive reporting features, and its dashboards provide a unified view of sales data and analytics.


  • Pricing: While HubSpot does offer a free version of their software, moving to higher tiers can be pricy for small businesses or startups.
  • Limited Customization: Some users have noted that HubSpot lacks the level of customization options offered by other sales analytics tools in the market.
  • Dependency on HubSpot Ecosystem: While integration with other HubSpot tools is a plus, companies not already using the HubSpot ecosystem may not be able to utilize its full potential.

Microsoft Dynamics 365

Microsoft Dynamics 365 is a popular CRM and ERP solution. Its sales analytics features provide insights into metrics such as pipeline health, win/loss rates, and sales leaderboards.

You get access to over 200 pre-built reports and dashboards and customizable analytics views. Dynamics 365 also has AI-powered predictive forecasting tools.

Key Features

  • Relationship Selling: With integration to LinkedIn Sales Navigator, it provides detailed insights about prospects, fostering real relationships with targeted buyer personas.
  • AI Insights: It offers real-time customer insights through AI-driven data and predictive analytics.
  • Sales Playbook: Dynamics 365 Sales has contextual referenceable content along with best practices to guide sales teams on next steps.
  • Integration: Seamless integration with Office 365, Client Outlook and SharePoint allows for unified data and improves sales productivity.
  • Pipeline Management: It allows for better visibility into sales performance with interactive dashboards and reports.


  • Customer Insights: Its analytics feature allows for a unified view of customer interactions, preferences, and history, simplifying the decision-making process.
  • Automation Capabilities: It streamlines processes and repetitive tasks by automating sales processes, as well as marketing and service operations, freeing up time for customer engagement.
  • Integration Capabilities: Dynamics 365's tight integration with other Microsoft business products allows for seamless data coordination and better productivity.


  • Learning Curve: Microsoft Dynamics 365 Sales might present a steep learning curve for some users due to its broad scope and features.
  • Cost: The cost of Microsoft Dynamics 365 Sales can be high for small businesses, especially when considering the price of additional integrations.
  • Customization: While Dynamics 365 offers customization, it may require technical expertise to implement, potentially presenting a barrier for some users.

Oracle CX

Oracle CX Cloud Suite includes a robust sales analytics platform with predictive forecasting, KPI monitoring, and what-if scenario modeling capabilities.

It offers over 300 pre-built analytics dashboards and reports as well as customizable views. Oracle CX provides a single source of truth for all your sales data and helps you gain actionable insights to optimize your sales performance.

Key Features

  • Sales Force Automation (SFA): Oracle CX provides comprehensive tools to streamline and automate sales processes, enabling sales personnel to focus more on strategic tasks.
  • Territory and Quota Management: The tool facilitates the setting, allocating, and managing of sales territories and quotas, enabling organizations to focus their resources effectively.
  • Partner Relationship Management (PRM): Integrated Partner Relationship Management allows active engagement with partners to drive more business and profitability.
  • Opportunity Management: Oracle CX assists in identifying, managing, and converting promising business opportunities.
  • Sales Performance Management: The software provides insights to motivate and reward the best performers in the sales team.


  • Comprehensive Sales Tool: Oracle CX provides a wide range of tools for managing contacts, leads, opportunities, partners, and sales territories, making it a complete suite for sales teams.
  • Integration Capabilities: Oracle CX integrates seamlessly with other Oracle suite of products and can also connect with many other third-party solutions, providing a unified and streamlined workflow.
  • Robust Analytics: With its robust built-in analytics, Oracle CX offers real-time insights into sales performance, customer behavior, and market trends.


  • Complex Interface: Some users have reported that Oracle CX can be complex to use due to an initially unintuitive user interface.
  • Dependency on Oracle Ecosystem: While integration with other Oracle solutions is a plus, organizations not already using the Oracle ecosystem may find it challenging to harness the software's full potential.
  • Cost Prohibitive: Oracle CX can be expensive, particularly for medium to small-sized businesses, when considering the cost of the software and potential customization.


Domo consolidates all your sales data sources into one platform with interactive dashboards and reports.

It offers data visualization, metrics, and KPI monitoring to give you a real-time view of sales performance. You can create alerts to notify you of important changes or milestones.

Domo has over 500 pre-built connectors to integrate data from websites, social media, support systems, and more. It works on both desktop and mobile.

Key Features

  • Real-time Data Visualization: Domo offers interactive and customizable dashboards that provide real-time insights into sales data, enabling faster decision-making and performance monitoring.
  • Connected Data: Domo's platform connects to a wide range of data sources, creating a central repository for all sales information and ensuring data consistency across the organization.
  • Sales Forecasting & Pipeline Management: Utilize Domo's in-built tools to forecast sales, track pipeline changes, and identify opportunities for improvement.
  • Collaboration & Sharing: Domo allows users to share insights, collaborate on reporting, and make collective decisions to drive sales improvements.
  • Mobile Accessibility: Domo offers a responsive mobile app, providing sales teams with on-the-go access to analytics and reporting tools.


  • Data Aggregation: Domo's ability to connect and integrate data from various sources into a unified platform provides greater visibility and control over sales performance.
  • Ease of Use: Domo's intuitive and user-friendly interface ensures that users can quickly access and interpret data, even with minimal technical expertise.
  • Scalability: Domo's cloud-based architecture ensures that the platform can scale to accommodate businesses of all sizes and handle growing data volumes.


  • Cost: Domo can be expensive, particularly for smaller businesses or organizations with limited budgets. Pricing is based on a subscription model, and additional costs may be incurred for custom integrations or advanced features.
  • Limited Customization: While Domo offers an extensive range of features out of the box, some users may find customization options to be limited, particularly when compared to other sales analytics tools in the market.
  • Learning Curve: Although Domo's user interface is relatively intuitive, some users may experience a learning curve when it comes to mastering more advanced features and functionality.

Zendesk Sell

Zendesk is an integral part of the Zendesk suite, and is a web-based and mobile customer relationship management (CRM) tool.

From a sales analytics perspective, this software acts as a powerhouse enabling sales, marketing and support teams to collaboratively and efficiently manage all leads and customer needs.

Designed with productivity in mind, Zendesk Sell offers tools for enhancing customer relationships and driving sales growth.

Key Features

  • Lead and Deal Management: Zendesk Sell facilitates easy tracking of sales deals, from initial contact through the final sales conversion.
  • Email Integration and Automation: Sell streamlines email communications allowing for efficient management and timely responses.
  • Customer Interaction Tracking: Each customer interaction can be logged within the platform, providing a comprehensive view of customer relationships.
  • Sales Forecasting and Reports: Sell offers powerful reporting and forecasting tools to help make data-driven decisions.
  • Integration Capabilities: Sell integrates seamlessly with other Zendesk products and third-party applications to enhance functionality.


  • User-friendly Interface: Zendesk Sell has an intuitive, straightforward interface, simplifying its use and operation.
  • Real-time Data Access: Sell provides real-time access to important sales information, helping teams to make quick and informed decisions.
  • Customer Support: Zendesk is recognized for its high-quality customer support, offering quick and professional assistance to users.


  • High Cost: Zendesk Sell is considered a premium solution and may be pricier compared to other sales analytics tools, especially for small businesses.
  • Limited Customization: Some users have noted that Sell could offer more customization options, particularly for unique or complex sales processes.
  • Data Import Issues: Users have reported occasional difficulty with importing data from other systems into Zendesk Sell.


Tableau is a powerful sales analytics tool that helps businesses transform raw data into understandable and actionable insights.

Known for its data visualizations, ease of use, and connectivity, Tableau enables users to analyze their sales data in a more interactive and effective way.

Key Features

  • Interactive Visualization: Tableau allows users to create and share impressive, interactive dashboards that visually depict sales performance and trends.
  • Data Blending: Tableau can blend data from multiple sources, making it easier to get a broader and more comprehensive picture of sales activity.
  • Real-time Data Analysis: With real-time data capabilities, users can ensure that they have the most up-to-date information for decision making.
  • Drag-and-drop Interface: Users can create and customize visuals or reports easily with Tableau's user-friendly, drag-and-drop interface.
  • Collaboration Tools: Tableau allows users to share insights across the organization, promoting data-driven decision making among teams.


  • User-friendly Interface: Tableau offers a remarkably intuitive user interface, making it accessible for users with diverse technical backgrounds.
  • Powerful Visual Analytics: Tableau stands out for its strong data visualization capabilities, enabling complex data to be understood easily.
  • Connectivity: Tableau supports a wide range of data sources, from spreadsheets and databases to cloud services, enhancing business agility.


  • Cost: Tableau can be relatively expensive, especially for smaller organizations or for individual users.
  • Data Handling Capability: When handling very large datasets, Tableau's performance may suffer and become slower.
  • Complex Functions: Some users have reported difficulties in implementing complex calculations or functionalities, compared to some other analysis platforms.


Sisense is a robust BI and sales analytics tool designed to simplify complex data from various sources into comprehensive dashboards and interactive reports.

Its high-performing capabilities make decision-making processes quick, intelligent, and efficient.

Key Features

  • Drag-and-Drop Interface: Sisense provides an intuitive interface, allowing users to organize and analyze data without the need for professional IT skills.
  • Integrations: Sisense can pull data from multiple structured and unstructured sources, ensuring comprehensive data analysis.
  • Real-time Data Processing: Sisense offers real-time data updates, providing businesses with the most current information for decision-making.
  • Customizable Dashboards: It helps data come alive with interactive and customizable dashboards that hold key insights.
  • Advanced AI and Machine Learning: Sisense utilizes AI and ML technologies for predictive and prescriptive analytics, taking data processing a step further.


  • Ease of Use: Sisense is easy to deploy and use, with an intuitive interface that simplifies analyzing data without the need for advanced technical expertise.
  • Scalability: Sisense handles large and complex datasets with ease, resulting in an efficient and scalable solution for businesses of all sizes.
  • Outstanding Technical Support: Sisense is known for its responsive and helpful technical support team, ensuring a smooth user experience.


  • Limited Visualization Options: While its visualization capabilities are decent, some users feel that it does not offer as many visualization options as some other BI tools.
  • Cost: Sisense can be costly for smaller organizations or individual users due to its premium pricing.
  • Complexity with Advanced Features: While Sisense is easy to use for basic functions, utilizing some of its advanced features might require a considerable amount of learning and experience.


So there you have it—10 robust yet affordable sales analysis tools to give your business a competitive edge.

With the insights these provide into your sales performance, pipeline, and opportunities, you'll be able to make data-driven decisions to boost revenue and skyrocket your sales.

The best part is, that many of these tools integrate with the CRM and marketing automation platforms you already use, so you can hit the ground running.

What are you waiting for? Sign up for a free trial and see which of these sales analysis software tools is the perfect fit for your needs.

With the right solution in place, you'll gain valuable visibility into what's working, what's not, and how to improve—so you can sell smarter and faster.

The only question left is, how much are you ready to grow your business? These tools can take you to the next level.

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