Sanka Academy

Comprehensive Guide to Creating Instagram Ad Campaigns

Pic

Last Update: Dec. 20, 2023

Introduction

Instagram has evolved from a platform for sharing moments with friends to a prominent stage for businesses to connect with potential customers.

Marketing your business on Instagram can connect you with an audience of over one billion active monthly users.

Instagram's advertising platform enables businesses to reach a larger and more targeted audience.

This blog post will guide you on how to create and set up an Instagram ad campaign, helping you to effectively reach your potential customers.

What are Instagram Ads?

Instagram Ads are posts or Stories that a business pays to promote to users' Instagram feeds or Stories.

They look like regular posts but have additional functionalities and reach beyond your followers list. You can spot them by the 'Sponsored' label they carry.

Instagram ads allow businesses to pay to sponsor content that reaches a wider and more targeted audience.

These ads are designed to achieve specific goals - whether you want to increase your brand exposure, get more website traffic, or amplify the download numbers for your app, Instagram Ads are designed to fulfil these needs.

They come in different formats including Image Ads, Video Ads, Carousel Ads, Slideshow Ads or Stories Ads, giving brands plentiful options to connect with their audience.

Step-by-step Guide to Setting Up Your Instagram Ad Campaign

Step 1: Connect Your Instagram Account to Your Facebook Page

As Facebook owns Instagram, you will need a Facebook Page to run ads on Instagram.

Your Instagram account should also be a business account to gain access to Instagram's suite of business tools.

First, link your Instagram account to your Facebook page by navigating to your Facebook Page settings, clicking on Instagram, then logging into your Instagram account.

Step 2: Set Up a Business Manager Account

If you don't already have a Business Manager account on Facebook, you will need to create one. Go to business.facebook.com and click “Create Account”.

Step 3: Head Over to Facebook Ads Manager

Facebook’s Ad Manager is where you create and manage your Instagram ad campaigns.

After creating your business account, go to the Ads Manager and click on "+Create" to start a new campaign.

Step 4: Choose an Objective

Ad campaigns on Instagram are goal-oriented. You need to select an objective that aligns with your marketing goals.

Options include brand awareness, reach, traffic, app installs, engagement, video views, conversions, and more.

Step 5: Define Your Audience

Use Instagram's targeting options to define who should see your ads. You can customize the audience based on age, gender, location, interests, behaviors, and more.

Step 6: Pick Your Ad Placement

Here, you have the option to show your ads on Facebook or Instagram. If you're specifically creating an Instagram ad campaign, pick Instagram.

You can choose between Feed, Explore, Stories, or a combination of these placements.

Step 7: Set Your Budget & Schedule

Decide how much you want to spend on your ad campaign. You can set a daily budget or a lifetime budget, depending on how long you want your campaign to run. Also, set the start and end dates for your campaign.

Step 8: Create Your Ad

Instagram offers a variety of ad formats, such as single image or video ads, carousel ads, and slideshow ads.

Choose the format that best suits your campaign objectives, create an engaging ad copy, and upload your image or video.

Step 9: Optimization & Delivery

Facebook automatically optimizes your ad delivery to get the most actions for the lowest cost.

However, you can choose to manually select your optimization method based on what's important to you, such as impressions, link clicks or conversions.

Step 10: Review and Submit Your Campaign

Before you submit your campaign, double-check all details to ensure everything is correct. Then, click on "Confirm" to submit your ad campaign.

Practical Tips to Optimize Your Instagram Ads

Navigating the world of Instagram advertising can be a rewarding endeavor for businesses.

However, to maximize its potential, you need to optimize your advertising efforts for efficiency and audience impact.

Let’s explore some practical tips to boost your Instagram Ads performance.

  • Create Eye-Catching Visuals: Whether it's an image, video, or carousel, make sure it's high quality, polished and stands out in the busy Instagram feeds. Align the aesthetic with your brand identity, and remember to maintain consistency across your campaign.
  • Write Compelling Ad Copy: Keep the text short, clear, and persuasive. Emphasize the value proposition or ad message promptly while using a distinct call-to-action (CTA) to guide your audience towards the desired action.
  • Utilize Instagram Ad Formats Correctly: Learn which format suits your goals and use them accordingly. For example, Stories Ads are great for building awareness with full-screen visuals, while Carousel Ads work well to showcase a range of products or features.
  • Fine-Tune Your Ad Targeting: Use Instagram's advanced targeting options to reach the right audience. Continuously evaluate your ads' performance and tweak your targeting accordingly.
  • Test Different Ad Combinations: Boost your ad performance by testing multiple ad creatives, formats, and copy variations. This practice, known as A/B testing, enables you to identify which combinations work best with your target audience and use those learnings to refine your ad strategy.
  • Monitor and Optimize Ad Performance: Tracking your ad performance is crucial for optimization. Keep an eye on your analytics and stay updated on key performance indicators (KPIs), such as impressions, click-through rates (CTR), and conversions. Leverage this data to adjust your ad strategy, audience targeting, and content approach continually.
  • Optimize for Mobile Experiences: As Instagram is primarily a mobile platform, be sure your ad creatives and landing pages are optimized for mobile users. Ensure quick loading times, easy navigation, and concise content to prevent users from bouncing.
  • Include Video Content: Video content is more engaging, memorable, and drives higher conversion rates. Utilize video ads to captivate your audience, explain complex messages, or showcase product demonstrations.
  • Experiment with Instagram Shopping Ads: Instagram's shopping ads can be a game-changer. They allow users to tap on tagged products to view more details or purchase them directly from the platform. Utilize this ad format to drive sales and simplify the user experience.
  • Retarget Effectively: Utilize retargeting to remind potential customers of your products or services or to present personalized offers that drive conversions.

Conclusion

Instagram ads are a powerful tool in your social media marketing toolkit, enabling your brand to reach a larger targeted audience, drive more traffic, and increase conversions.

By strategically defining objectives, identifying the right audience, designing compelling content, and periodically analyzing performance, brands can effectively leverage Instagram advertising to achieve their marketing goals.

This step-by-step guide simplifies the process of setting up Instagram ad campaigns, helping you to navigate through the details of ad creation, audience selection, budgeting, and ad analysis effectively.

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free Trial and Demo
Dedicated Support
Estimates & Quotes
Spec & Tool Selection
Data migration
Development & Consulting