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Boost Your Real Estate Business with the Top 10 CRM Tools of 2024


Last Update: Jan. 18, 2024


Running an efficient real estate business involves juggling many balls. Between following leads, managing closings, and providing excellent customer service, it can be overwhelming.

That's where a Customer Relationship Management (CRM) tool comes into play. CRM tools simplify workflows, drive effective client relationships, and, ultimately, boost sales.

But with so many available, choosing the one that best suits your real estate business can be a hard task.

Don't worry — we've rounded up the ten best CRM tools for the real estate business right here.

What is a CRM Tool for Real Estate?

A Customer Relationship Management (CRM) tool for real estate is a specialized software designed to help real estate professionals manage their client relationships, sales processes, marketing efforts, and more.

CRM tools not only streamline workflows and boost efficiency but also help agents and brokerages cultivate and nurture leads throughout the customer journey.

A robust real estate CRM tool offers features tailored to industry-specific needs, ensuring maximum adaptability for agents, brokers, and firms.

Key features usually include lead management, prospect nurturing, sales pipeline visualization, task automation, and integration with marketing tools like email and social media marketing.

Essentially, a CRM tool enables real estate professionals to keep track of all their interactions with leads and clients, monitor the progress of deals and transactions, schedule follow-ups and appointments, and gather valuable insights from their database.

This, in turn, helps them identify potential opportunities, maximize their sales and marketing efforts, and build lasting relationships with clients.

With so many options on the market, it can be tricky to identify the best choice for your business.

That's where we come in. In this comprehensive guide, you'll discover the top 10 CRM tools of 2024 for real estate businesses.

We'll provide you with detailed explanations, key features, pros, and cons that can help you make an informed decision.


Sanka presents itself as an all-in-one CRM solution ideal for real estate professionals looking to consolidate their tools and automate their processes, sales, marketing, and IT costs.

A unified interface for everything from CRM to social media marketing and HR seems to offer an impressive range of functionality within a single platform.

Key Features:

  • Consolidation of Tools: Sanka promotes a unified system comprising CRM, invoicing, and order management, which could potentially replace multiple separate applications and save businesses on software costs.
  • Workflow Automation: Sanka emphasizes the importance of automation, proposing that their platform can help replace administrative tasks and optimize sales and marketing processes.
  • Various Applications: Cover a broad array of business areas, from helpdesk and bots, through to accounting and supply chain management, orders and invoices, marketing and social media, HR and hiring, etc.


Close is an all-in-one CRM specially designed for high-performing sales teams. Its features include seamless email sequences, predictive dialers, one-click SMS sending, and intelligent search capabilities.

Its built-in VoIP calling allows you to make and receive calls while keeping track of them for future analysis.

Close offers an intuitive approach to pipeline management, with automated reminders and follow-ups so you can stay on top of deals.

Key Features:

  • Advanced pipeline management
  • Email and SMS integration
  • Built-in VoIP calling
  • Automated reminders and follow-ups
  • Powerful search capabilities


Liondesk prides itself on its easy-to-use, straightforward interface backed by powerful automation capabilities.

It offers AI-driven insights that provide real-time reports on lead behavior, paving the way for personalized interactions.

Its transaction management system keeps track of all your deals, while the communication hub manages all your emails, calls, and texts.

Key Features:

  • Deep automation functionalities
  • AI-driven insights
  • Contact management
  • Integrated communication hub


HubSpot CRM offers a holistic approach, combining sales, marketing, customer service, and content management solutions in one seamless interface.

Its sales hub provides extensive pipeline management features, from lead tracking to appointment scheduling and email tracking.

HubSpot boosts your marketing outreach with high-level SEO tools, ad tracking, social media management, and content creation features.

Key Features:

  • Sales and marketing integration
  • Inbound lead generation
  • Full-funnel analytics
  • Free CRM with unlimited users

Wise Agent

Wise Agent, built particularly for real estate professionals, offers a roster of features, including client and lead management, document storage, transaction tracking, and call list management.

Its marketing tools encompass email, text message marketing, and automated drip campaigns. The built-in property management tool allows you to track property details, flyers, and key dates.

Key Features:

  • Comprehensive client and lead management
  • Integrated property management tool
  • Marketing automation, including email and text message marketing
  • Document storage and transaction tracking


Pipedrive’s strong suit lies in its visual sales pipeline that enables you to manage and oversee the entire sales process effectively.

Its robust features include customizable web forms, deal and lead management, advanced email integration, and extensive reporting.

Its automation features help eliminate repetitive tasks, leaving you more time to close deals.

Key Features:

  • Visual sales pipeline
  • Customizable web forms
  • Advanced email integration
  • Extensive reporting and analytics


Leveraging the Zillow and Trulia networks, Zillow Premier Agent CRM provides a platform filled with lead generation benefits.

You can manage contacts, track lead interactions, schedule and run advertising campaigns, all while enjoying vital integrations with the Zillow network.

Key Features:

  • Access to Zillow and Trulia lead generators
  • Contact management
  • Advertising campaign management
  • Full integration with Zillow platform


Propertybase offers a mix of robust real estate CRM and marketing features for real estate firms of all sizes.

It provides custom website design, SEO, email marketing, lead management, and reporting options. With seamless MLS integration, you can effectively manage listings and transactions.

Key Features:

  • Custom website design and SEO management
  • Integrated MLS data
  • Lead management and reporting
  • Email marketing


kvCORE integrates lead generation, CRM, and communication features into a single platform.

It offers IDX websites, customizable squeeze and landing pages, property valuation tools, behavioral automation, and performance analytics.

Key Features:

  • IDX websites
  • Customizable squeeze and landing pages
  • Property valuation tools
  • Behavioral automation and analytics


If you're after ease-of-use, RealtyJuggler may be your match. With its simplicity, you can capture and nurture leads, manage deals, schedule tasks, and automate follow-ups.

Despite its simplicity, it doesn't compromise on performance or price.

Key Features:

  • Simple CRM structure
  • Lead management and nurturing tools
  • Task scheduling
  • Automated follow-ups


These 10 CRM tools offer a host of features suited to streamline your real estate business.

Whether you're a solo agent chasing leads or a major firm with complex transactions, there's a CRM tool tailored to your property business's needs.

Remember, the ideal CRM tool should not replace human relationships but enhance them, making processes more efficient.

Stay ahead and make the right choice by adopting a CRM tool that matches your real estate business needs today, and see your productivity skyrocket!

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