Sanka Academy

Cultural Marketing 101 - how to run business in different countries with different culture


Last Update: May 31, 2023


When making marketing campaigns for the different business areas, your agency might brainstorm about how to deal with these differences.

Understanding cultural differences in marketing methods is critical for business that want to expand their reach into new regions.

Making sure that advertisements are adapted to the cultural preferences of the target audience might mean the difference between success and failure.

Having an effective global marketing strategy requires an in-depth knowledge of the culture and customs in each region.

This understanding will aid in ensuring that communications are culturally appropriate and resonate with the intended audience.

It is also important to consider language barriers, local trends, and how different cultures view certain topics or products.

In this post, we will look at how to deal with regional variances while building marketing campaigns.

We'll look at how cultural differences can be used to develop successful marketing that appeals to clients of various backgrounds.

Understand Cultural Values and Consumer Behavior

It's important to understand the distinct cultural values in your region when creating marketing campaigns.

Whether you're targeting consumers in the United States or South America, each country has a unique culture that must be considered.

Understanding cultural conventions, for example, will affect how you utilize language and pictures in your advertisements.

American culture, for example, promotes independence and accomplishment, but Asian society is more communal and emphasizes harmony.

As a result, messages emphasizing self-reliance and achievement may resonate more with American customers, while ones emphasizing collaboration toward a common goal may resonate more with Asian customers.

Understanding consumer behavior is very important when localizing marketing strategies. Income level, purchasing power, and media consumption patterns are a few examples of the factors that affect consumers' product preferences and purchasing channels.

You may adapt your message to resonate best with local customers by understanding a market's consumer behavior before building marketing campaigns for it.

Modify Your Marketing Materials and Message

Creating marketing campaigns across different regions and cultures can be a tricky balancing act.

The goal should be to avoid overly generic messages that can potentially offend the target market or fall flat.

Instead, adjust your pitch to the culture of each market.

You can achieve cultural adaptation by following these steps:

  • Creating localized content: identify key cultural peculiarities in each region and generate material accordingly. Make sure you're utilizing proper language and accent for each location, as well as pictures that communicate to the target audience.
  • Leveraging local knowledge: Consider collaborating with local partners or recruiting individuals who are culturally sensitive and have firsthand experience navigating the markets you're targeting.
  • Other considerations: When customizing your content, think beyond language and visuals—you must take into account for religious conventions, regulatory requirements, and other cultural standards to create a successful campaign.

Choose the Right Platforms and Channels

When starting a marketing campaign geared toward diverse cultures, it is critical to consider which platforms and channels are best suited to each audience.

In some countries, for example, Twitter may be the preferred platform for individuals to express themselves and learn about new products and services, while in others, Facebook or Instagram may be the preferred modes of communication.

Make sure to research which platforms and channels each target demographic uses and adjust your messaging accordingly.

Pay special attention to language: you'll need your message to be effective while also being respectful of cultural nuances.

Finally, consider if there are any topics or ideas that need to be avoided in certain regions.

Some countries may have different levels of acceptance for certain kinds of content, so it pays to be aware of these nuances before launching a campaign.

By taking the time to understand the culture of each region, you can ensure that your message resonates with all of your target audiences.

Pay Close Attention to Visual Elements

No matter where in the world you're marketing to, visuals play a key role in conveying your message.

However, you must take into consideration the various cultural differences that exist when choosing visuals for your campaigns.

Certain symbols, for example, may be deemed insulting or forbidden in some cultures, even if they are commonplace elsewhere. Color is another aesthetic element that must be carefully examined; different hues have diverse connotations based on culture.

When deciding on visual elements for a campaign targeting a global market or region, consider the following:

  • Cultural taboos
  • Color schemes
  • Preferred typefaces
  • Graphical motifs and patterns
  • Local customs and values

Understanding the target population and its culture is critical to effective marketing initiatives; neglecting cultural differences can quickly push potential customers away.

Before designing a visual strategy and tone of voice for marketing campaigns, spend some time investigating the local customs and habits of the target group.

Translate Content Accurately

One of the most critical components of marketing to customers from other cultures is ensuring that your message is correctly translated.

It is critical to deal with competent translators who are fluent in your target audience's language and culture.

Translating content requires more than simply finding the right words in a different language - it requires an understanding of the cultural nuances that can make or break a message.

Here are some tips for ensuring accurate translation:

  1. Hire an expert translator who is familiar with the regional dialect, cultural references, and peculiarities of your target market.
  2. Always have a native speaker double-check the translations to ensure there are no errors or omissions.
  3. Have someone who is fluent in both languages review your translated materials to ensure accuracy, consistency, and message clarity.
  4. Ensure that any visual resources, such as photographs, films, or infographics, are translated and adapted as needed.
  5. When translating information, ensure that URLs are changed so that local consumers can quickly discover what they are seeking in their own language or country-specific versions of websites or apps.

By taking these extra steps, you can ensure that your message resonates with customers from different cultures and creates an effective marketing campaign across multiple markets.

Build Partnerships With Local Influencers

When marketing to an audience in another region, it is important to build relationships with key local influencers.

By tapping into local influencers who understand the culture and language of your target audience, you can ensure that your message is delivered effectively.

Working with influencers can help you:

  • Identify target audiences in a particular region
  • Reach potential customers in their native language
  • Create content that resonates with local audiences
  • Establish trust that will lead to long-term relationships with customers

Building these partnerships will also help you stay up-to-date on the latest trends and cultural shifts in the regions where you are operating.

This will provide a competitive advantage for your efforts and ensure that your messages are understood and resonate with the desired audience.


Finally, learning to be sensitive to cultural nuances, listening to clients and assessing their needs, and developing a marketing strategy adapted to the specific cultural environment are the keys to success in a globally diversified market.

Marketers should consider the target audience's native language, visual components, cultural references, and messaging.

As a result, businesses will be able to build successful, culturally appropriate marketing that will effectively engage and influence clients throughout the region.

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free Trial and Demo
Dedicated Support
Estimates & Quotes
Spec & Tool Selection
Data migration
Development & Consulting