Sanka Academy

Mastering Digital Marketing in Asia: Essential Strategies & Tips


Last Update: June 22, 2023


Digital marketing has become a cornerstone of business growth in the 21st century. It is one of the most dynamic and effective channels for brands to reach out to their target audience.

With online consumers growing in numbers at a faster rate than ever before, especially in emerging markets such as China, India, and Indonesia, Asia offers an abundance of opportunities for businesses to expand their reach and drive success.

This blog post will introduce you to unique digital marketing practices in Asia, as well as highlight essential tools such as Sanka, which can help you execute digital marketing campaigns more efficiently in the region.

Why Using Digital Marketing for Business

Dynamic and Effective Channels

Digital marketing is one of the most dynamic and effective channels for brands to reach out to their target audience.

It's also a great way to build brand awareness, social engagement, and community among customers.

Digital marketing allows you to reach customers on mobile devices which means that your message can be delivered at any time or place by using different types of media such as websites, apps, email newsletters, or even text messages!


Marketing campaigns on digital platforms such as social media, blogs and email newsletters are cheaper compared to traditional advertising methods.

Digital marketing allows you to target your audience more efficiently and thus save money on costs.

As a result, businesses are able to reach their target customers effectively at lower cost with digital marketing strategies such as:

  • Social media posts or ads
  • Email newsletters that promote your business’s products or services

Vast Opportunity

The digital landscape is constantly changing and evolving, with more people than ever before accessing the internet and using mobile devices.

In fact, the number of online consumers around the world is growing at a faster rate than ever before.

In addition to this growth in digital users, there has been an increase in social media usage as well as an increase in online shopping and banking — all areas where marketers can reach out to potential customers with their products and services.

Enhance User Engagement

Social media is an important part of any digital marketing campaign because it enables brands to build an online community that allows them to interact directly with their customers.

Social media can help you build brand loyalty and customer engagement by providing a platform where consumers can share their experiences with your products or services, which helps in promoting the brand better than any other medium.

Social media also enables customers to directly ask questions about anything related to your business and get answers instantly from the company itself instead of waiting for days or weeks like they would if they were calling up customer service representatives at their call center.

Boost Credibility

Blogging can be used as a powerful method for building brand awareness as well as creating social engagement and community among customers.

Blogs are an effective way to share information about new products or special offers that interest customers personally, making them more likely to engage with the content and take action.

Blogs also provide you with an opportunity to establish yourself as an industry expert, which will help you build credibility in your field.

If your blog is updated regularly with useful tips and advice on digital marketing tactics, readers will see you as someone who knows what they're talking about—and they'll be more likely to trust whatever else it is that you have to say.

Personalized Targeting

Email marketing is another great way for brands to keep in touch with their customers by sending them messages about new products or special offers that interest them personally rather than bombarding them with generic messages about sales promotions or company updates that they may not be interested in at all.

Email marketing is a very cost-effective way of reaching out to customers and building relationships with them, as well as getting people back into your store.

It's also easy to automate so you don't have to spend time manually sending out emails every time there's a new sale on something specific (or even just whenever).

This means you can spend more time focusing on other parts of your business rather than just sending newsletters all day long!

Essential Strategies for Mastering Digital Marketing in Asia

The Importance of Mobile Devices in Asia

In the age of technology, consumers are increasingly using mobile devices to connect with brands.

In fact, a study by Nielsen revealed that nearly 70% of smartphone users in Asia Pacific use their phones for online shopping and 60% use them as a primary source of information about products and services.

Mobile devices have become an indispensable part of our daily lives. They allow us to access information at any time or place, making them ideal tools for marketing campaigns targeting busy professionals who want quick answers on the go.

This means that businesses need to ensure their websites and advertising campaigns are optimized for mobile devices, and that they are investing in mobile-specific strategies such as in-app advertising and mobile search ads.

Localization of Content is Key

Asia is a diverse region with multiple languages and cultures. As such, it is crucial to ensure that digital marketing efforts are localized to cater to the specific preferences and needs of consumers.

This means translating and adapting promotional materials like websites, social media posts, and advertisements into the local languages and maintaining cultural sensitivity by avoiding any offensive content.

Leveraging Influencer Marketing

Influencer marketing is a powerful tool in Asia, where celebrities and social media personalities hold sway over consumer preferences.

Consumers in the region place a high level of trust in influencers and seek their recommendations when making purchasing decisions.

Identify influential individuals in your target market and collaborate with them to promote your products or services.

Ensure that the influencers align with your brand values and have a genuine connection with their followers.

This trend isn't limited to just established celebrities; micro-influencers with niche but dedicated followings can be even more effective in reaching specific target audiences.

Utilizing Video Content

Video content is becoming increasingly popular in Asia, especially short-form videos on social media platforms like TikTok and Instagram.

These platforms offer an engaging and entertaining way for brands to reach and interact with their audiences.

Video content can range from product demonstrations and tutorials to behind-the-scenes footage and user-generated content.

Leverage Social Media Platforms

Asia boasts several social media platforms unique to the region, such as WeChat, LINE, and KakaoTalk.

Identify the most popular social media channels in your target market and tailor your strategies accordingly.

Tapping into these channels can help businesses reach and engage with local audiences better.

Additionally, traditional platforms like Facebook, Instagram, and Twitter are consistently popular throughout the region, providing ample opportunities for brands to connect with their target market.

Strong Focus on Performance Marketing

Investments in digital marketing in Asia have been increasingly focused on performance marketing, which prioritizes measurable, tangible results.

Platforms like Sanka offer advanced analytics and tools to help businesses optimize their ads for performance by reducing ad spend wastage and improving targeting and ad delivery.

With the rising competition in Asia, adopting performance marketing strategies is critical for success.

Digital Payments and FinTech

Digital payments are becoming the norm in Asia, with mobile wallets like Alipay, WeChat Pay, and GrabPay gaining popularity.

This trend opens new opportunities for digital marketers to integrate seamless payment experiences into their marketing and sales funnels, making it easy for consumers to make purchases directly from ads, websites, or social media posts.

Harnessing Artificial Intelligence (AI)

AI is gradually becoming a game-changer in the field of digital marketing in Asia. AI-powered tools, like Sanka, can optimize ad targeting, content creation, and performance analysis with precision.

These tools enable marketers to make data-driven decisions that enhance efficiency and effectiveness in executing digital marketing campaigns across Asia.

Embracing E-Commerce Opportunities

E-commerce is expanding in Asia, as consumers look outside their respective countries to purchase products and services.

This presents a significant opportunity for businesses to extend their reach, leveraging digital marketing strategies to target consumers across the region.

Optimize your product listings, provide secure payment options, and offer localized customer support to enhance the shopping experience.

Incorporate online promotions and discounts to drive conversions and customer loyalty.

Additionally, consider tailoring your marketing efforts to the unique preferences and trends of each country.


Asia has emerged as a hotbed for digital marketing, and businesses need to adapt their strategies to succeed in this rapidly changing landscape.

By understanding the unique aspects of digital marketing in Asia and leveraging cutting-edge tools like Sanka, you can create targeted and efficient campaigns and propel your business toward growth and success.

Stay adaptable, continually analyze data, and refine your strategies to stay ahead in this dynamic digital landscape.

With the right approach, businesses can unlock immense growth potential and thrive in the flourishing Asian market.

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free trial & demo
Onboarding support
Estimates & quotes
Data migration
Software development