Sanka Academy

Mastering the Art: Essential Guide on How to Hire Web Designers


Last Update: July 5, 2023

What you will get from this article

  • Understand the necessary skills to look for when hiring web designers
  • Discover the differences between hiring a freelancer and a web design agency
  • Learn the essential steps to hire web designers
  • Explore the best practice to hire the right web designers

Understanding the Essentials of Web Designing

A company's online presence, whether it's an e-commerce store, a blog for your side hustle, or just a basic business presence, plays a significant role in today's digitally-driven society.

So it's vital that you hire the right web designer to create your professional website.

A professional web designer not only designs and constructs the aesthetics of your website but also attends to its performance and capacity.

They can uniquely understand your business needs and offer solutions that cater to your specific demographic.

Necessary Skills To Look For When Hiring Web Designers

When looking for web designers to hire, check for evidence of vital skills. These include visual design–which uses digital tools to create the look and feel of your website.

It's not just about having a creative eye; here are the necessary skills you should look for in a web designer.

Technical Skills

  1. HTML/CSS HTML (HyperText Markup Language) is the backbone of any website structure, while CSS (Cascading Style Sheets) is essential for the visual aspect of the site including layout, colors, and fonts.
  2. JavaScript JavaScript is essential in making a website interactive. This could be anything from live forms that provide instant feedback to users, to more complex features like animated elements.
  3. Responsive Design With the ongoing increase in mobile browsing, it's essential for websites to work properly on any device. A web designer must be able to design and implement responsive designs.

Design Skills

  1. UX/UI Design UX (User Experience) design is focused on ensuring that the website is easy and intuitive to use, and aligns with user objectives. UI (User Interface) design, on the other hand, deals with the look and feel of the website.
  2. Graphic Design Graphic design is important for creating a visually engaging and appealing site.

Soft Skills

  1. Communication Web designers often need to collaborate with clients, team members, and stakeholders, therefore strong communication skills are key.
  2. Problem-Solving Web design is all about solving problems for users within the parameters of a project. A good web designer should have strong problem-solving skills and an innovative approach.
  3. Time Management Web designers often work on multiple projects with tight deadlines. Therefore, good time management skills are crucial.

Deciding Between Hiring A Freelancer Or A Web Design Agency

Whether you need to build a new website or revamp an existing one, you're likely faced with the decision to hire a freelancer or a web design agency.

Deciding on hiring a freelance web designer or a web design agency relies largely on your requirements and budget.

Freelancers can offer creative solutions and cost less. However, agencies offer a more rounded service, providing you with a team of experts to cover all aspects of your project.

Let’s break down the pros and cons for each option:

Freelancer Web Designer


  1. Cost Effective Generally, freelancers charge less than web design agencies. They have less overhead costs, which can translate into lower rates.
  2. Direct Communication You communicate directly with the person designing and implementing your website. This can lead to a deeper understanding of your project and less room for miscommunications.
  3. Personalized Attention Freelancers often juggle fewer projects than agencies, meaning your project could get more focused attention.


  1. Availability Freelancers handle everything from design to customer management for their business. Their availability may vary and they may not provide support based on your preferred timeframe.
  2. Limited Capacity If your project requires a wide range of skills (design, back-end, SEO, etc.), a freelancer might not be equipped to handle everything.

Web Design Agency


  1. Multidisciplinary Teams Agencies typically have a team with varied expertise - designers, developers, SEO specialists, content creators, and more. This ensures that your website is well-rounded and professional.
  2. Scalability An agency can handle multiple projects or grow with you as your needs evolve and expand over time.
  3. Support and Maintenance Most agencies provide ongoing support and maintenance, ensuring your site stays updated and problems are addressed promptly.


  1. Higher Costs Given the scale of their operations and team size, agencies generally cost more than freelancers.
  2. Less Personalized You might not have the same level of direct communication or personal connection as with a freelancer.

Choosing between hiring a freelancer or a web design agency for your web design project depends on various factors including your budget, the complexity of the project, and the level of support you need.

It's important to weigh your specific needs and business priorities before making the final decision.

Using Sanka as a Tool in Hiring Web Designers

Sanka is a unique automation tool, perfect for streamlining the hiring process for web designers.

This equips you to handle multiple tasks and efficiently manage resources. Investing in such tools ultimately aids you in saving time, reducing costs, and avoiding the hassle of manual processes.

Essential Steps to Hire Web Designer

Finding the perfect web designer can be a daunting act, especially with the numerous options available. This article outlines a clear step-by-step guide to hiring web designers.

Step 1: Define Your Needs

Start by defining your project's requirements. What's the purpose of the website? Is it an online store or a portfolio? The clearer your vision, the easier it will be to convey it to potential hires.

Step 2: Set Your Budget

Budgeting is crucial when hiring a web designer. Determine your budget before the selection process. This will help you narrow down your choices and set realistic expectations.

Step 3: Search for Candidates

There are numerous ways to find web designers:

  • Recommendations
  • LinkedIn
  • Online job boards
  • Design communities

Step 4: Review Portfolios

Always ask for a portfolio. This gives you an insight into their aesthetic style, creativity, and technical skills. Make sure their past work aligns with your website vision.

Step 5: Check References

Request for references or client testimonials to ensure the web designer's professionalism, communication style, and reliability.

Step 6: Conduct Interviews

An interview will give you a sense of the web designer's approach, comprehension of your needs, and overall enthusiasm for your project.

Step 7: Request a Proposal

A proposal should outline the project's scope, design process, deliverables, timeline, and cost. Review it carefully.

Best Practical Advice for Hiring Web Designers

Look for Skills and Experience: Verify the designer's proficiency in critical web design skills: HTML/CSS, JavaScript, UX/UI design, responsive design, etc. Experience is equally essential, especially if you have a complex project.

Evaluate their Communication Skills: Clear communication is vital for project success.

Verify Their Time Management Skills: Timely delivery is crucial. Assess their ability to deliver projects within deadlines.

The Interview Process And Questions To Ask

When interviewing potential web designers, it’s crucial to ask the right questions to ensure you are hiring the designer best suited for your project.

Ask them about their design process, experience, portfolio, and technical skills.

You should also delve into their understanding of your industry and how they handle feedback and revisions.

Ensure they're capable of explaining complex concepts simply and listen to your needs meticulously.

Evaluating Their Work Portfolio

A candidate's portfolio is arguably the most critical factor in your hiring decision.

Ensure that the designers' portfolio showcases their experience, style, and skills relevant to your project.

The depth and breadth of their work will demonstrate their versatility and industry experience.

You should also ensure the candidates stay updated. Web design trends evolve quickly.

It means that your potential web designer should show an awareness of current trends and the flexibility to adapt accordingly.

Checking Their Testimonials And References

Before finalizing your decision, it’s important to review the testimonials and references provided by the candidate or the agency.

Reach out to these references to get insight into the designer's work ethic, reliability, and ability to meet deadlines.

Understanding Cost Implications

The cost of hiring a web designer depends on various factors such as the complexity of the project, the experience level of the designer, and the specific requirements of your website.

While costs can vary widely, remember that professional web design is an investment, and choosing the cheapest option may not provide the best results.


Hiring the right web designer or agency to create your professional website is not a small task.

But with these steps implemented, you'll bond with the right designer to create a website that visually represents your brand while being user-friendly.

Use Sanka to make the process smoother. Good luck with your search and remember, good preparation yields the best results!

Investing time in this hiring process should yield a web designer that fits your project well.

Remember, the goal isn't just to find a web designer; it's about finding the right web designer for your specific needs and vision.

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