Sanka Academy

The Best Asia Marketing Agencies: Leaders in the Industry


Last Update: June 8, 2023


Marketing is an essential aspect of any business, and in today's world, it is crucial to have the right marketing strategies in place to be successful.

Asia, the largest continent in the world, is home to many reputable marketing agencies that have made notable contributions to their respective industries.

As a business leader in Asia, you understand the importance of effective marketing to reach your target audiences.

Selecting an agency that understands the cultural nuances and diverse markets across Asia can be challenging.

You need a partner with a proven track record of success in the region.

The best Asia marketing agencies are leaders in the industry, with innovative campaigns that deliver real results.

In this article, we highlight five of the top marketing agencies in Asia based on their awards, client roster, case studies, and industry reputation.

Whether you need support with brand strategy, digital marketing, social media, or integrated campaigns, these leading agencies have the experience and expertise to help you achieve your marketing goals in Asia.

Dentsu Aegis Network: A Global Leader With Strong Asia Presence

As a global leader in marketing and communications, Dentsu Aegis Network has a strong presence in Asia with over 8,000 employees across 20 markets.

Founded in Japan in 1901, Dentsu Aegis Network has been innovating in Asia for decades. They were early adopters of digital and mobile marketing, launching one of the first digital agencies in Asia in 1996.

Today, their Asian agencies span creative, media, data, and technology, providing integrated solutions for clients.

Some of their major Asia clients include:

  • Toyota
  • Unilever
  • Samsung
  • Nestle

Dentsu Aegis Network has a global network of offices in over 145 countries and over 100 agencies across Asia, including several award-winning creative and media agencies such as Dentsu Inc. (Japan), Taproot Dentsu (India), and Isobar (China). Their Asian agencies are frequent winners at leading industry awards like Cannes Lions, Spikes Asia, and Effies.

With strong expertise in areas like e-commerce, social media, and content creation, Dentsu Aegis Network helps major brands thrive in Asia’s diverse, fast-growing markets. They aim to “help clients win, keep and grow their best customers” through creative, tech-enabled marketing solutions.

One of Dentsu’s notable campaigns includes the "Smile Again Project" in 2011 after the Great East Japan Earthquake, which aimed to bring hope and happiness to the victims of the disaster by creating a series of TV commercials featuring famous Japanese artists singing uplifting songs.

Ogilvy & Mather: Creativity and Effectiveness Across Asia

Ogilvy & Mather is one of the largest marketing communications networks in Asia, with over 83 offices across 20 countries in the region.

Founded in 1850, Ogilvy has been innovating in Asia for over 65 years.

They are a global leader in creativity and effectiveness, providing services in advertising, public relations, branding, and more.

Ogilvy takes a 360-degree view of a brand’s challenges and opportunities. They focus on gaining a deep understanding of the brand, target audience, and overall business objectives to develop comprehensive solutions.

Their work is insight-driven, creative, and impactful. Some of their clients include major brands like Unilever, IBM, Nestlé, and American Express.

Ogilvy believes that creativity and effectiveness are two sides of the same coin. They utilize an integrated approach, combining traditional and digital media to maximize results.

Their campaigns are memorable, disruptive, and drive real business impact. Some examples of their award-winning work include:

  1. “Share a Coke” for Coca-Cola which helped rejuvenate the brand and strengthen connections with younger consumers.
  2. The Dove “Real Beauty” campaign sparked a global conversation about beauty stereotypes and self-esteem.
  3. IBM’s “Smarter Planet” campaign successfully positioned the brand as an innovative technology leader.

With a proven track record of success, global reach, and local expertise, Ogilvy & Mather is well-positioned to help brands thrive in Asia’s diverse and fast-changing markets.

Their blend of creativity, digital innovation, and marketing effectiveness makes them an undisputed leader in the industry.

BBDO: Award-Winning Campaigns Spanning Many Asia Markets

Award-Winning Campaigns Across Asia

BBDO is one of the top marketing agencies operating in Asia, with over 50 offices across 15 countries in the region.

They are consistently ranked as a leader in the advertising industry, winning multiple Agency of the Year awards. BBDO creates innovative campaigns for major brands that resonate across many Asian cultures.

A standout example is their work for PepsiCo’s Lay’s potato chips. The “Do Us A Flavor” campaign invites customers across Asia to suggest new chip flavors, with the winning flavor produced and sold in stores.

This highly engaging campaign increased sales and strengthened brand loyalty through customer participation. It has been implemented in several Asian countries and adapted to local tastes in each market.

BBDO also created a memorable campaign for P&G’s SK-II luxury skincare brand. The “Marriage Market Takeover” campaign challenged outdated views on women’s aging and societal pressures around marriage in China.

It won multiple awards for its empowering message and impact. By thoughtfully tackling cultural issues, the campaign resonated deeply with audiences and repositioned the brand.

With a focus on insight-driven work, innovative digital experiences, and socially impactful campaigns, BBDO produces advertising that shapes brands and influences culture.

Their body of award-winning work across Asia is a testament to their understanding of the diverse consumers and cultures in the region. BBDO’s Asia headquarters in Shanghai, along with strong local agency partners, allow them to create campaigns tailored to different markets, while leveraging knowledge across the region.

For any company looking to strengthen its brand in Asia, BBDO has the proven experience, expertise, and global network to develop effective marketing campaigns that span many countries.

Their award-winning campaigns for major brands highlight their ability to craft impactful stories that resonate across cultures. BBDO is undoubtedly an industry leader in marketing in Asia.

Leo Burnett: Pioneering Modern Advertising in Asia Since 1953

Pioneering Modern Advertising in Asia Since 1953

Leo Burnett has been a leader in the Asian marketing industry for over 65 years. Founded in Chicago, Leo Burnett expanded into Asia in 1953 and established its first office in Manila.

Today, Leo Burnett operates over 90 offices across 22 countries in Asia Pacific, employing more than 5,500 marketing professionals.

Leo Burnett is credited with pioneering modern advertising in Asia by introducing innovative creative concepts tailored to local cultures.

Their human-centered “Acts of HumanKindness” approach focuses on purpose-driven work that taps into human insights and emotions to build brands and change behaviors.

This approach has been instrumental in developing impactful campaigns for major clients like Samsung, McDonald's, and Coca-Cola across Asia.

Some of Leo Burnett’s most memorable Asian marketing campaigns include:

  • Samsung’s “Wonderboy” campaign in India featured a young cricket prodigy and India’s passion for the sport. It was a massive success, boosting Samsung TV sales by over 50%.
  • McDonald's “What Makes McDonald's” campaign in China featured heartwarming stories of McDonald's employees and customers. The campaign aimed to strengthen emotional connections with Chinese consumers and was viewed over 100 million times.
  • Coca-Cola’s “Share a Coke” campaign replaced the Coca-Cola logo on bottles with popular Chinese names and phrases. This highly localized campaign resonated deeply with Chinese youth and revitalized Coca-Cola's brand image in China.

With a proven track record of innovative, impactful campaigns tailored to local Asian cultures, Leo Burnett has solidified its status as an industry leader. Their "Acts of HumanKindness" approach and ability to tap into human insights have allowed them to build powerful connections between brands and Asian consumers. After over six decades of success, Leo Burnett continues to shape modern advertising in Asia.

TBWA\Asia: Leading Global Advertising Network that Holds Disruption

TBWA\Asia is a leading advertising agency with its headquarters in Singapore, known for its innovative and disruptive approach to advertising.

This approach is designed to challenge the status quo and create breakthrough ideas that can transform businesses and industries.

The agency has worked with major brands such as Adidas, Apple, and Nissan.

One of their notable campaigns was the Impossible Signings campaign for Adidas. The campaign featured football stars like Lionel Messi and David Beckham performing impossible stunts to showcase the brand's new soccer boots.

The campaign generated over 100 million views on YouTube and helped increase sales of the boots by 40%.


As you have seen, there are many top marketing agencies operating in Asia that can help take your brand to the next level.

With a combination of local knowledge, global expertise, and innovative strategies, these agencies are leading the way in connecting brands with audiences across Asia.

Whether you need help improving brand awareness, boosting lead generation, or simply reaching more customers, partnering with one of these leading agencies may be one of the best investments you can make.

Their track records of success and dedication to results demonstrate why they are considered the best in the industry.

If you're ready to accelerate your growth in Asia, these marketing leaders can help guide your journey. The opportunities across the region are vast - are you ready to tap into them?

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free trial & demo
Onboarding support
Estimates & quotes
Data migration
Software development