Sanka Academy

8 Marketing Strategies to Grow Business in Asia

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Last Update: May 5, 2023

What you will get from this article:

  • Understand the Asian market
  • Learn strategy to grow business at Asian market

Introduction

Are you ready to grow your business in the booming Asian market, but don't know where to start?

The Asian market offers immense opportunities for entrepreneurs and small businesses alike.

From new, cutting-edge technologies to rapidly growing online and offline markets, there are plenty of ways to get in on the action.

The key is having a well-thought-out marketing strategy that will help you tap into these opportunities.

With the most effective strategies, you can optimize your business and get the maximum impact. for reaching potential customers in Asia, from using social media platforms like WeChat to developing local partnerships and finding the right influencers. We’ll also provide tips on how to optimize each strategy for maximum impact. And with our tools and resources, you’ll have all the information you need to make informed decisions about your business’s future in Asia.

Offer Personalization in Every Touchpoint

When it comes to marketing in Asia, personalization is key.

In fact, consumers in Asia have grown increasingly accustomed to personalization and have come to not only expect but also demand it.

To effectively reach your target audience, you must make sure that each touchpoint that they interact with is personalized.

This means tailoring the message and content they receive based on their previous actions and carefully considering the particular context in which they are engaging with your brand.

Personalization works in different ways depending on the marketing channel.

On one hand, offering personalized product recommendations on eCommerce websites can increase conversions by 30%.

On the other hand, social media campaigns can be conducted through targeted ads that are tailored based on user behavior.

Additionally, email campaigns are more effective when messages are personalized according to user preferences and interests.

By delivering a consistently personalized experience across all touchpoints—from product recommendations to emails—you can establish trust with your customers and show that you understand their needs.

This will not only help boost engagement but will also encourage loyalty from customers in Asian markets.

Market Locally on Social Media Platforms

To successfully market a business in Asia, it is essential to have a thorough understanding of the Asian market.

This includes recognizing cultural differences and nuances and economic and political factors that may influence consumer behavior.

By understanding the language and customs of the target market, businesses can bridge cultural differences and create marketing campaigns that resonate with Asian consumers.

With the rise of mobile and internet usage, businesses can reach a wider audience through digital marketing strategies.

This includes advertising on local social networks, influencer marketing, and short-form video content.

Additionally, your chosen platform should depend on your target market so it will effectively increase business visibility and reach in the Asian market.

For example, if your target audience is a younger demographic, platforms like TikTok and Douyin in China or Instagram and Facebook in Europe are some of the best channels to use.

The great thing about using these channels is that you can tailor your message to suit the local audience’s culture and language while tracking key performance metrics.

This allows you to measure the effectiveness of your campaigns and modify them accordingly.

Many social media channels offer targeted advertising options, which allow you to reach audiences that have aligned interests with what you’re offering.

Additionally, businesses should optimize their Google My Business listing and use data analytics for forecasting and strategy development.

Taking this strategic approach will help maximize the impact of your campaigns while driving return on investment for your business in Asia.

Tap Into Influencer Marketing

Influencer marketing is a powerful way to reach a large and engaged audience in Asia.

It is said that Influencer marketing in Southeast Asia is expected to reach $2.59 billion in 2024.

Identifying the right influencers, who have already built up a following and know your target market, will help to amplify your message and spread brand awareness among potential customers.

As with any marketing strategy, it is important to consider the influencers’ audience and engagement level before reaching out.

Try using an influencer marketing platform to make finding and connecting with the right people easier, so you can ensure you’re reaching the right people.

Once you've identified an influencer whose audience aligns with yours, establish a relationship with them and create mutually beneficial partnerships that are meaningful and beneficial for both parties.

Building relationships with influencers and trusting them to promote your brand can increase visibility and credibility, leading to increased sales and brand awareness.

Remember that while these collaborations can provide immense value in terms of brand visibility, this type of engagement should be long-term and mutually beneficial in order to build trust between the influencer and their followers – which ultimately brings more value to your business.

Event sponsorship and participation is another effective marketing strategy for growing businesses in Asia.

Sponsoring large sporting and cultural events has become a major marketing communication tool in the region, particularly when firms obtain exclusive rights.

Participating in events and trade shows can also help businesses gain exposure and connect with potential customers in the region.

By planning an event environment that aligns with your brand, you can create a memorable experience that increases brand awareness and drives sales.

Strategic partnerships and collaborations are also effective marketing strategies for growing businesses in Asia.

Partnering with local businesses or organizations can help businesses expand their reach and tap into new markets.

Additionally, partnering with complementary businesses can create extra value for customers and reduce marketing budgets.

Leverage Visual Content to Attract New Customers

Growing your business in Asia can be a daunting task, particularly when you lack a clear understanding of the local market and culture.

With that in mind, one of the most effective and engaging ways to market your brand is through visual content.

Visual content can be anything from an image or video to an animation or illustration, and it's one of the most powerful ways to connect with your target audience.

Here are some ways to leverage visual content in order to grow your business:

  1. Share Authentic Content - Sharing content that is genuine, meaningful and relevant is key when it comes to appealing to customers in Asia.

This could include images that depict your brand story, highlight customer stories, or show off unique elements of everyday life in a particular country or region.

  1. Be Bold - Visual content should also be bold and engaging, so consider adding bright colors, interesting effects and/or unexpected elements into your visuals.

This will help capture the attention of potential customers and make them more likely to engage with your material.

  1. Utilize Influencers - Collaborating with influencers is another great way to get noticed by local customers as these individuals already have a built-in audience who trust them.

As an added bonus, influencers can provide valuable insights into consumer behaviors too!

By leveraging visual content in Asia you can effectively reach out to new customers and grow your business exponentially!

Utilize User-Generated Content

User-generated content (UGC) is a valuable asset in the age of social media; it's essential for businesses in Asia to make use of this tool.

UGC can come from customers or even just people who are familiar with a brand, and its influence is growing - 84 percent of people are more likely to trust an online review written by someone they don't know.

Utilizing UGC to grow business in Asia means creating a platform where customers can share stories, tell their experiences, and comment on products or services.

This allows brands to showcase the true value of their products and services while creating positive sentiment around their brand.

Here are some strategies for utilizing UGC:

  • Leverage influencer engagement; influencers have large followings who will likely be swayed by their opinions
  • Utilize hashtags and contests to encourage sharing on social media
  • Feature customer stories on your website or other channels
  • Let customers promote your product or service through reviews and ratings

By tapping into the power of UGC, brands will see increased growth in their businesses.

Focus on Mobile Advertising

In Asia, mobile advertising should be the cornerstone of your marketing strategy.

With the majority of the population being mobile-first, using mobile devices regularly, it pays to target this audience.

There are a variety of ways to leverage mobile advertising:

  1. Promote your brand through social media channels such as Facebook, Instagram, and Twitter. This can include sponsored ads or posts directly targeted to your desired customer base.
  2. Create mobile-optimized websites or apps that are easily accessible to consumers on their devices.
  3. Utilize geofencing to target users based on their current location and provide relevant ads and deals in real-time.
  4. Invest in search engine optimization (SEO) campaigns to boost your visibility within searches on Google and other popular search engines.
  5. Re-target customers that have shown an interest in your product or services but haven't made a purchase yet by showing them personalized ads on their favorite apps and websites that remind them of what you offer.
  6. Use push notifications for timely content delivery and engagement with your customer base so they can easily take advantage of promotions or discount codes you might offer from time to time.

By capitalizing on mobile marketing, you can reach potential customers more effectively than ever before in Asia's competitive markets.

It's essential for any business wanting to grow its presence in the region and keep up with the changes in consumer trends and behavior over time.

Take Advantage of Live Streaming Platforms

Live streaming platforms are becoming increasingly popular in Asia, with the number of users increasing exponentially over the past few years.

As such, taking advantage of these platforms is an excellent way to grow your business in the region.

There are many ways to use streaming platforms to market your products or services. Here are some ideas you could consider implementing:

  • Host interactive events and webinars, such as Q&As or live presentations. This will allow you to deepen relationships with potential customers and increase engagement with existing ones.
  • Create exclusive content for fans who join your stream. Offer exclusive discounts and incentives for those who purchase items while they are watching the stream.
  • Connect directly with potential customers by using social media platforms like TikTok and Instagram Live. This will give you a chance to get feedback on your products or services from real customers, allowing you to tailor your offerings accordingly.

By leveraging live streaming platforms effectively, you can maximize exposure for your business, drive more sales and build a strong presence in the Asian markets.

Incorporate AI and Automation Into Your Strategies

Marketing strategies in Asia must remain dynamic and agile in order to be effective.

AI and automation are essential tools to keep up with the ever-changing customer preferences and demands.

AI can be used to analyze customer behavior, better target audiences, or measure the performance of marketing campaigns.

Automation is also an important tool for businesses in Asia that need to run campaigns quickly and efficiently.

Automation can help optimize marketing processes, save time on manual tasks, increase customer satisfaction, and free up resources so marketing teams can focus more on creative strategies.

For example, businesses can use AI-driven tools such as chatbots to respond quickly to customer queries 24/7.

Automation technology can also be used to automate repetitive tasks such as email campaigns or digital ads.

By leveraging AI and automation, businesses can implement more effective marketing strategies with less effort while gaining valuable customer insights.

Are you looking for the best automation tools to optimize your business? Sanka can be the best solution for your business!

Conclusion

To sum up, having a well-crafted marketing strategy tailored to the Asian market, with sufficient resources and KPI tracking, is key to succeeding in the Asian market.

Your strategy should be built on data-driven insights and deep market understanding, instead of simply following trends.

Focus on customizing your marketing messages and creating meaningful experiences for your target audience.

Moreover, having a local team and working with local partners can be invaluable in achieving success in the Asian market.

With these guidelines in mind, you can have confidence in taking a small business to the Asian market and driving growth.

With the right resources and strategies, success in the world’s largest market is possible.

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