Sanka Academy

SEO Automaiton 101 - Get ranked higher quickly


Last Update: May 25, 2023

What you will get from this article:

  • Understand automation in SEO workflow
  • Explore the benefits of automation
  • Discuss how to choose the right tools
  • Discover the practical tips on implementing automation in SEO workflow


Did you know that 40% of marketers say that the most challenging part of marketers’ jobs is managing time and prioritizing tasks?

In the ever-evolving world of search engine optimization (SEO), staying ahead of the competition and optimizing your workflow is crucial.

One way to achieve this is by incorporating automation into your SEO strategy.

By implementing automation in your SEO workflow, you can save time, improve efficiency, and focus on more strategic decisions and creative work.

Understanding Automation in SEO Workflow

In the context of SEO workflow, automation refers to the use of technology and software tools to perform repetitive tasks, analyze data, and streamline processes, allowing you to focus on more strategic and creative aspects of your work.

Some benefits of automation include:

Increased efficiency

Automation eliminates repetitive and time-consuming tasks, allowing you to allocate your time and resources more efficiently.

It reduces manual efforts involved in tasks like keyword research, on-page optimization, and reporting, enabling you to focus on higher-value activities.

Improved accuracy

When compared to manual execution, automated procedures can complete jobs more quickly and accurately.

By reducing human error, automation minimizes the risk of mistakes that could negatively impact your SEO efforts.

Automated tools can reduce the likelihood of errors, ensuring that your SEO efforts are based on accurate data.


As your business grows, automation can help you manage larger volumes of data and tasks without becoming overwhelmed.

Automation systems can assess keyword rankings across several pages as your website expands, track backlinks from diverse sources, and handle greater data quantities.

Because of its scalability, SEO procedures can keep up with your growing internet visibility.

Enhanced Data Analysis

Automation systems offer advanced data analysis capabilities that let you learn more about the effectiveness of your SEO efforts.

You may make data-driven decisions to boost your SEO tactics by automatically gathering, organizing, and evaluating data from numerous sources, such as keyword rankings, website traffic, or backlink profiles.


While some automation tools may come with a cost, the long-term benefits of increased productivity and improved results often outweigh the initial investment.

By automating tasks that would otherwise require significant time and effort, you can optimize your resources and achieve a higher return on investment (ROI) in your SEO efforts.

Choosing the Right Tools for Automation

Automation is becoming increasingly important in the modern workplace, as businesses look for ways to save time, reduce costs, and improve efficiency.

But with so many automation tools available, it can be challenging to choose the right ones for your business.

These are things to consider before deciding which one is the right tool for you.

  1. Identify your needs

    The first step in choosing the right automation tools is to identify your needs.

    What tasks do you want to automate? What are your goals for automation?

    By answering these questions, you can narrow down your search to tools that are relevant to your business.

  2. Research available tools

    Once you have identified your needs, it’s time to research available tools.

    There are many automation tools available, ranging from simple task automation to complex workflow automation.

    Choose the tools that have the features you need and are compatible with your existing systems.

  3. Evaluate the ease of use

    Automation tools should make your life easier, not more complicated.

    Evaluate the ease of use of each tool you are considering so you don’t need extra training to implement the tool for your business.

  4. Consider scalability

    As your business grows, your automation needs may change.

    Look for tools that can handle the increased volume and consider the long-term scalability of each tool you are choosing.

  5. Evaluate support and maintenance

    Automation tools require maintenance and support.

    Check reviews and testimonials to see what other users say about each tool's support and maintenance.

    Additionally, pay attention to how good the customer support is and also the regular updates provided.

  6. Consider cost

    Finally, consider the cost of each tool.

    Automation tools can range from free to very expensive.

    Look for tools that provide good value for money and fit within your budget.

Some popular automation tools for SEO workflow include:

  • Sanka

Sanka is an all-in-one SEO automation tool that can help you save time and improve your SEO performance.

With Sanka, you can automate your keyword research, content creation, link building, and more.

The platform uses AI to analyze your website and provide you with actionable insights that can help you improve your SEO strategy.

Sanka also offers a range of features, including keyword tracking, competitor analysis, and content optimization.

  • SEMrush

SEMrush is a popular SEO automation tool that offers a range of features, including keyword research, site audit, backlink analysis, and more.

The platform also offers a range of tools for PPC advertising, social media marketing, and content marketing.

SEMrush is a great tool for SEO professionals who want to automate their workflows and save time on repetitive tasks.

  • Ahrefs

Ahrefs is another popular SEO automation tool that offers a range of features, including keyword research, site audit, backlink analysis, and more.

The platform also offers a range of tools for content marketing and competitor analysis.

Ahrefs is a great tool for SEO professionals who want to automate their workflows and save time on repetitive tasks.

  • Google Analytics

Google Analytics is a free tool that can help you track your website's performance and measure the effectiveness of your SEO strategy.

The platform offers a range of features, including real-time data, custom dashboards, and conversion tracking.

Google Analytics is a must-have tool for any SEO professional who wants to track their website's performance and optimize their SEO strategy.

  • Zapier

Zapier is an automation tool that can help you automate repetitive tasks and streamline your workflows.

With Zapier, you can connect your favorite apps and automate tasks such as data entry, email marketing, and social media posting.

Zapier is a great tool for SEO professionals who want to save time on repetitive tasks and focus on more important tasks.

Implementing Automation in Your SEO Workflow

To effectively use automation for your SEO workflow, it's essential to have a well-thought-out strategy in place.

Here's a step-by-step approach to implementing automation in your SEO workflow:

  • Identify Repetitive and Time-Consuming Tasks

Begin by identifying the tasks in your SEO workflow that are repetitive, time-consuming, and can be automated without sacrificing quality.

For example, keyword research, on-page optimization, or generating SEO reports are prime candidates for automation.

  • Select Appropriate Tools

Research and select automation tools that align with your specific needs and objectives.

Consider factors such as functionality, ease of use, integration capabilities, and pricing.

Look for tools that offer API access or integrations with other platforms you already use to ensure smooth workflow integration.

  • Set Clear Goals and Metrics

Define clear goals and metrics that you want to achieve through automation.

This could include reducing the time spent on specific tasks, increasing productivity, improving rankings, or driving more organic traffic.

Having well-defined goals will help you measure the success of your automation efforts.

  • Implement Automation Gradually

Introduce automation gradually to your SEO workflow rather than trying to automate everything at once.

Start with tasks that have the highest potential for time-saving or offer the most immediate impact on your SEO efforts.

As you gain confidence and experience with automation, expand its usage to other areas.

  • Monitor and Analyze Results

Keep an eye on key performance indicators (KPIs) like organic traffic, search rankings, backlink profiles, and conversion rates.

This study will help you figure out where automation is working well and where it might need to be tweaked more.

Use the information you get from monitoring and analyzing to make changes to your automation plan and make it better.

Always improve your automated processes to make them more accurate, more efficient, and in line with the latest SEO best practices.

  • Combine Automation with Human Expertise

Leverage automation as a tool to assist your SEO efforts, but remember that critical thinking, creativity, and strategic decision-making are still best performed by humans.

Use automation to extend your capabilities, not replace them.

  • Stay Updated with Industry Changes

Keep up with industry changes and adjust your automation plan as needed. Review and reassess the efficiency of your automated procedures on a regular basis to ensure they remain in line with the most recent SEO strategies.

Case Studies and Examples

Many companies and individuals have successfully implemented automation in their SEO workflow, reaping the benefits of increased efficiency and improved results. For example:

  1. Hubspot: Hubspot leveraged SEO automation to optimize their website content and boost organic traffic. They utilized AI-powered tools to optimize meta tags, title tags, keyword usage, and internal linking structures. Consequently, they witnessed a 30% surge in organic traffic within six months of adopting their SEO automation strategy.

  2. Moz: Moz, a software company offering SEO tools and resources, automated their SEO workflow, encompassing data analysis and keyword research. This allowed them to increase productivity and significantly improve search engine rankings. As a result, Moz experienced a 40% increase in organic traffic and witnessed substantial progress in their search engine rankings.

  3. Trulia: Trulia, a real estate company, implemented automated SEO workflows to heighten online visibility and generate more leads. They employed machine learning algorithms to optimize website content, improve local search rankings, and drive more traffic. The outcome was a 49% surge in website traffic and a remarkable 95% increase in leads generated via organic search.

  4. MySiteAuditor: MySiteAuditor provides a free SEO audit tool that assists businesses in identifying optimization issues on their websites. By automating their SEO workflows, they streamlined data analysis, reporting, and client communication processes. Consequently, they achieved a 50% improvement in customer retention rate and a 75% increase in recurring revenue.

  5. Brian Dean: Brian Dean, an SEO expert, utilizes automation in his workflow to conduct keyword research, analyze competitor data, and optimize website content. He developed an AI-powered SEO tool called "Exploding Topics" that identifies emerging trends before they become popular. As a result, he observed a 14% surge in organic traffic within 30 days of implementing his SEO automation strategy.

These case studies highlight the benefits of implementing automation in your SEO workflow, including increased efficiency, improved results, and more time for creative work.

By using machine learning algorithms and AI-powered tools, companies and individuals can optimize their website content, improve their search engine rankings, and generate more leads and revenue.


Incorporating automation into your SEO workflow can significantly enhance your efficiency, accuracy, and scalability.

By choosing the right tools, implementing them effectively, and continuously optimizing your processes, you can stay ahead of the competition and drive tangible results.

We encourage you to explore automation tools and share your experiences in the comments below. Remember, as the famous productivity expert Tim Ferriss once said, "Focus on being productive instead of busy."

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free Trial and Demo
Dedicated Support
Estimates & Quotes
Spec & Tool Selection
Data migration
Development & Consulting