Sanka Academy

The Ultimate Guide to Mastering Social Media Marketing


Last Update: Aug. 3, 2023


You know social media is crucial for any modern business, but managing multiple platforms and staying on top of engagement can feel like a full-time job.

The solution? Social media marketing automation.

When you automate your social media marketing, you free up time to focus on strategy and content creation. You can schedule posts in advance, automatically respond to comments and messages, analyze performance, and more.

Automation is key to scaling your social media efforts and making meaningful connections. In this article, we'll explore how to master social media marketing automation so you can reach more of your target audience, build brand awareness, generate leads, and ultimately drive more sales. The tools are out there, you just have to start using them!


There are plenty of meaningful tools to help you on your journey of growing your social media, but Sanka combines all the best aspects of the other tools while providing you with automation that you can’t find on any other platform!

With Sanka you can automate:

  • Social media posts on platforms such as Twitter, Discord, LinkedIn etc…

  • Content Marketing

  • Community management

And many other features! Perhaps the biggest thing that differentiates Sanka from other platforms is Sanka’s ability to not only automate posts but also track and quantify engagement allowing you to gain an understanding of how you’re the content you produce is received.

Automate Your Social Media Posting

To get the most out of social media, you need to automate. Posting manually is time-consuming and inconsistent—and time is money. Automating your social media posting is the secret to success.

First, choose a social media management tool like Sanka, Buffer, or Sprout Social. These tools allow you to schedule posts in advance and automatically publish them to multiple networks.

You can plan and schedule posts for weeks or months at a time, freeing you up to work on other tasks.

Next, create a content calendar to keep you organized. Map out the topics, content types (blog posts, images, video), and publishing schedule for each network. Aim for 2-5 posts per week on LinkedIn and Twitter, 3 posts per week on Facebook, and 1 post per day on Instagram.

Then, develop a library of evergreen content to schedule. Things like:

  • Educational blog posts

  • Infographics

  • Statistics and data

  • Behind-the-scenes photos

  • Motivational quotes

Recycle and re-promote this content over time. Your followers may not see it the first time, and evergreen content has a long shelf life.

Finally, analyze your results and optimize. See what content gets the most engagement and shares. Look for the best times to post. Make changes to continually improve your results.

With the right tools and techniques, you'll take the hassle out of social media marketing and gain valuable time to focus on high-priority work. And an automated, optimized social media strategy is the key to social media success.

Use Automation for Content Curation

To keep your social media marketing running like a well-oiled machine, you can utilize automation to speed up your content curation as well. Here are a few ways to do it:

Use a social media management tool like Hootsuite or Buffer to schedule posts in advance. This allows you to curate content on your own time and have it post automatically at the best times for engagement. You can also use these tools to find and share content from other sources.

Set up RSS feeds to automatically pull blog posts, news articles, and other content from your company site and industry influencers. The content will be added to your queue to review and schedule. This ensures you have a steady stream of relevant content to share.

Create saved searches on social networks and Google Alerts for important keywords. New content that matches your search terms will be delivered to your inbox daily. You can then add anything worthwhile to your content calendar.

Review Alerts and Mentions

The tools will send you email or in-app alerts whenever there are new mentions that match your search terms. Be sure to review these alerts regularly—ideally daily or a few times a week at minimum.

Look for opportunities to engage with people mentioning your brand by liking, commenting on, or sharing their posts. Also watch for any negative mentions or customer service issues that need to be addressed right away.

Analyze Your Data

The data and insights gathered from your social monitoring tools should inform your social media strategy and content. Look for trends in topics, questions, or discussions happening around your brand and industry.

See which types of content and messages resonate most with your audience. Track the performance of your own social media posts and campaigns. Make data-driven decisions to optimize your social media marketing.

Schedule social sharing

One of the biggest time-savers is scheduling social media posts in advance. Most social media automation tools allow you to plan, craft and schedule posts, tweets, images, and more to be published at optimal times for maximum engagement. Analyze when your followers are most active on each network and schedule content to match.

Respond to comments and mentions

With social listening features, you can set up automated responses to comments, mentions, hashtags, and keywords. Create a library of responses for common questions, comments and compliments so your community feels like they're getting a quick, personal interaction with your brand. You can also flag any negative or angry comments to address personally. Automated responses should sound natural and friendly to be effective.

Share user-generated content

Your followers will often post about your brand on social media. Set up automation to detect mentions, hashtags and keywords so you can instantly like, comment on and share that user-generated content (UGC). Reposting UGC shows you value your followers and the community they're helping to build. It also provides social proof for your brand.

Using a variety of automation tools and tactics, you can stay on top of community engagement without constantly monitoring your social accounts. A personalized, human touch is still important, but automation helps to scale your efforts and build real connections with your followers. Focus on the conversations that really matter while automation handles the rest.

Evaluate Competitors

See what your competitors are doing on social media. Look at the types of content they post, their posting frequency, use of hashtags, and audience engagement. You may get ideas for your own social media marketing and find ways to differentiate yourself. But don’t copy them directly.


So there you have it, the keys to mastering social media. Implementing the right tools and strategies can help streamline your efforts and amplify your results.

While it may seem overwhelming at first, start small by choosing one network to focus on, then build from there. Don't forget that automation works best when combined with real human interaction and engagement.

Keep putting out valuable content, engage with your followers, and make the most of the data and insights to refine your approach. With consistency and the right mindset, you'll be well on your way to social media marketing success. The future is automated, so get ready to embrace it! First, choose a social media management tool like Sanka, Buffer, or Sprout Social. These tools allow you to schedule posts in advance and automatically publish them to multiple networks.

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