Sanka Academy

The Ultimate Guide to Mastering Social Media Marketing

Pic

Last Update: Aug. 3, 2023

Introduction

You know social media is crucial for any modern business, but managing multiple platforms and staying on top of engagement can feel like a full-time job.

The solution? Social media marketing automation.

When you automate your social media marketing, you free up time to focus on strategy and content creation. You can schedule posts in advance, automatically respond to comments and messages, analyze performance, and more.

Automation is key to scaling your social media efforts and making meaningful connections. In this article, we'll explore how to master social media marketing automation so you can reach more of your target audience, build brand awareness, generate leads, and ultimately drive more sales. The tools are out there, you just have to start using them!

Sanka

There are plenty of meaningful tools to help you on your journey of growing your social media, but Sanka combines all the best aspects of the other tools while providing you with automation that you can’t find on any other platform!

With Sanka you can automate:

  • Social media posts on platforms such as Twitter, Discord, LinkedIn etc…

  • Content Marketing

  • Community management

And many other features! Perhaps the biggest thing that differentiates Sanka from other platforms is Sanka’s ability to not only automate posts but also track and quantify engagement allowing you to gain an understanding of how you’re the content you produce is received.

Automate Your Social Media Posting

To get the most out of social media, you need to automate. Posting manually is time-consuming and inconsistent—and time is money. Automating your social media posting is the secret to success.

First, choose a social media management tool like Sanka, Buffer, or Sprout Social. These tools allow you to schedule posts in advance and automatically publish them to multiple networks.

You can plan and schedule posts for weeks or months at a time, freeing you up to work on other tasks.

Next, create a content calendar to keep you organized. Map out the topics, content types (blog posts, images, video), and publishing schedule for each network. Aim for 2-5 posts per week on LinkedIn and Twitter, 3 posts per week on Facebook, and 1 post per day on Instagram.

Then, develop a library of evergreen content to schedule. Things like:

  • Educational blog posts

  • Infographics

  • Statistics and data

  • Behind-the-scenes photos

  • Motivational quotes

Recycle and re-promote this content over time. Your followers may not see it the first time, and evergreen content has a long shelf life.

Finally, analyze your results and optimize. See what content gets the most engagement and shares. Look for the best times to post. Make changes to continually improve your results.

With the right tools and techniques, you'll take the hassle out of social media marketing and gain valuable time to focus on high-priority work. And an automated, optimized social media strategy is the key to social media success.

Use Automation for Content Curation

To keep your social media marketing running like a well-oiled machine, you can utilize automation to speed up your content curation as well. Here are a few ways to do it:

Use a social media management tool like Hootsuite or Buffer to schedule posts in advance. This allows you to curate content on your own time and have it post automatically at the best times for engagement. You can also use these tools to find and share content from other sources.

Set up RSS feeds to automatically pull blog posts, news articles, and other content from your company site and industry influencers. The content will be added to your queue to review and schedule. This ensures you have a steady stream of relevant content to share.

Create saved searches on social networks and Google Alerts for important keywords. New content that matches your search terms will be delivered to your inbox daily. You can then add anything worthwhile to your content calendar.

Review Alerts and Mentions

The tools will send you email or in-app alerts whenever there are new mentions that match your search terms. Be sure to review these alerts regularly—ideally daily or a few times a week at minimum.

Look for opportunities to engage with people mentioning your brand by liking, commenting on, or sharing their posts. Also watch for any negative mentions or customer service issues that need to be addressed right away.

Analyze Your Data

The data and insights gathered from your social monitoring tools should inform your social media strategy and content. Look for trends in topics, questions, or discussions happening around your brand and industry.

See which types of content and messages resonate most with your audience. Track the performance of your own social media posts and campaigns. Make data-driven decisions to optimize your social media marketing.

Schedule social sharing

One of the biggest time-savers is scheduling social media posts in advance. Most social media automation tools allow you to plan, craft and schedule posts, tweets, images, and more to be published at optimal times for maximum engagement. Analyze when your followers are most active on each network and schedule content to match.

Respond to comments and mentions

With social listening features, you can set up automated responses to comments, mentions, hashtags, and keywords. Create a library of responses for common questions, comments and compliments so your community feels like they're getting a quick, personal interaction with your brand. You can also flag any negative or angry comments to address personally. Automated responses should sound natural and friendly to be effective.

Share user-generated content

Your followers will often post about your brand on social media. Set up automation to detect mentions, hashtags and keywords so you can instantly like, comment on and share that user-generated content (UGC). Reposting UGC shows you value your followers and the community they're helping to build. It also provides social proof for your brand.

Using a variety of automation tools and tactics, you can stay on top of community engagement without constantly monitoring your social accounts. A personalized, human touch is still important, but automation helps to scale your efforts and build real connections with your followers. Focus on the conversations that really matter while automation handles the rest.

Evaluate Competitors

See what your competitors are doing on social media. Look at the types of content they post, their posting frequency, use of hashtags, and audience engagement. You may get ideas for your own social media marketing and find ways to differentiate yourself. But don’t copy them directly.

Conclusion

So there you have it, the keys to mastering social media. Implementing the right tools and strategies can help streamline your efforts and amplify your results.

While it may seem overwhelming at first, start small by choosing one network to focus on, then build from there. Don't forget that automation works best when combined with real human interaction and engagement.

Keep putting out valuable content, engage with your followers, and make the most of the data and insights to refine your approach. With consistency and the right mindset, you'll be well on your way to social media marketing success. The future is automated, so get ready to embrace it! First, choose a social media management tool like Sanka, Buffer, or Sprout Social. These tools allow you to schedule posts in advance and automatically publish them to multiple networks.

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free Trial and Demo
Dedicated Support
Estimates & Quotes
Spec & Tool Selection
Data migration
Development & Consulting