Sanka Academy

Why and How to Expand Your Startup to the Asian Market


Last Update: May 3, 2023

What will you get from this articles:

  • Understand the benefits and challenges of entering Asian market for business
  • Identify the top seven Asian markets for startups
  • Emphasizes the importance of conducting thorough research and understanding the local culture in order to successfully enter the market


Entering the Asian market can be both a challenging and rewarding experience.

With its vast population, diverse cultures, and growing consumer demand, the Asian market can be a huge opportunity for entrepreneurs to gain success in this region.

But not all startups are ready to jump into the Asian market without first doing some research.

Before expanding to The Asian market you should understand the benefits of entering the Asian market as well as how to make it work for your business, so you will be better to take advantage of this growing market.

Why the Asian Market?

Asia is known as the world’s largest and most diverse continent, which has the largest startup ecosystem and most populated in the world.

During the past 30 years, Asia has witnessed a swift surge in technology, leading to a higher GDP growth rate compared to Western markets in several economies across the continent.

As a result, expanding into Asia has become a crucial objective for companies that aspire to broaden their global reach.

The Asian market, Southeast Asia especially is undergoing a digital revolution as consumers embrace the convenience of accessing services and products through technology.

Mobile phones, internet connections, ride-sharing apps, and online retailers are gaining popularity in the region.

With a high population and a young demographic that enthusiastically embraces social media, governments, and businesses have the opportunity to take advantage of this era and its potential benefits.

And mostly the governments in the Asian market offer much support for development.

Governments in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam are implementing new funding and support mechanisms to facilitate the success of business-minded individuals and remove obstacles that impede the ease of doing business.

These countries are leveraging their strong consumer markets to launch programs that bolster the startup ecosystems in their respective regions, recognizing the growth potential and size of their markets which will open wider doors for startup companies.

Challenges of Entering the Asian Market

Substantial growth opportunities and a variety of competitive advantages make the Asian market an attractive target for startup companies.

But it's not always easy, as there are a few key challenges that you should be aware of.

First, many Asian countries operate on different regulatory systems and highly complicated legal frameworks, making it difficult to navigate the market.

Second, cultural differences can make it difficult to find success in these markets.

Finally, language barriers can be a major obstacle.

Despite all this, understanding these three main obstacles is the key to unlocking potential growth in Asia as a startup company.

With the right mindset and preparation, entering the Asian market can be your ticket to success.

Researching Your Potential Market in Asia

Entering the Asian market can be an attractive prospect for a startup company.

With its vast and growing consumer base, Asia offers a wealth of opportunity for new businesses.

However, it can also be a daunting task. Before you take the plunge and start expanding your business into Asia, it's important to do some research on the potential markets and customer needs in that region.

Here are some tips to help you get started:

  • Have a clear understanding of the Asian market: Start by researching the different countries in Asia and their respective markets.

What are their political landscapes?

What are their economic landscapes?

What is their consumer behavior?

This will help you understand what opportunities or risks may exist in each country before investing time and money into the process.

  • Identify target customers in Asia: Think about who your potential target customer is in Asia and where they live.

Where exactly do they shop online or offline?

What products or services do they purchase?

This will help you craft an appropriate strategy for entering the Asian market.

  • Understand the local culture: It's also important to familiarize yourself with local customs and cultures before entering any market.

Understand cultural nuances, such as language differences, etiquette, body language, and communication styles, so that you can better engage with customers in the region.

By doing your research upfront, you'll be more prepared when it comes time to enter into any foreign market - especially one as complex as Asia.

7 Top Asian Markets for Your Startup


The world’s most populated country and second-biggest economic power will the best place to expand foreign businesses.


The business-friendly country with low corporate taxes and consistently recognized as the world’s best place to do business.


One of the most advanced economies in Southeast Asia and reportedly on average, more highly educated than their peers from a number of other countries, including high-income countries based on Malaysia Economic Monitor


Indonesia has access to a massive, modern, and comprehensive infrastructure to support overseas efforts.

With its large population, as well its attractiveness, makes it a rising star as a location for expanding into Asia.


Well known as most forward-looking countries, Japan is an attractive destination for businesses looking to expand into Asia.

Hong Kong

Hong Kong is a top destination for entrepreneurs from around the world and continues to be a key business destination for any business in the financial and fintech sectors.

South Korea

Despite a lack of natural resources, it has strong technology development, plays a leading role in the world, and is listed by the World Bank as one of the most business-friendly countries.

Crafting a Strategic Business Plan

To enter the Asian market successfully, it is essential to ensure that you have a comprehensive business plan in place. This plan should include all the specifics needed to set up and manage operations in your target Asian country or countries. Your business plan should include:

  • Goals and Objectives: Establish clear SMART goals that directly support your overall objectives, while also taking into account the needs of the local market.
  • Marketing Strategy: Understand who your customers are and what they need, then develop a marketing strategy that includes both digital tactics such as SEO and social media campaigns, as well as traditional offline tactics like flyers and billboards.
  • Financial Forecast: Conduct a thorough financial analysis to understand precisely how much money you need to invest in order to launch operations and meet future targets.
  • Regulations: Do your research to ensure that you are compliant with all relevant regulations in your chosen country or countries of operation such as taxation, labor laws, intellectual property protection rules, import/export restrictions, and any other regulatory requirements that apply to doing business in Asia.

With a good business plan in hand, you can be confident that you have done your due diligence before entering the Asian market.

Launching Your Business in the Asian Market

Launching your business in the Asian market is a great way to expand and make an impact on the global economy. Here are some tips to help get you started:

Research & Planning

The most important step in any international venture is research.

Make sure to have a thorough understanding of the Asian markets you’re looking to target, as well as local regulations and customs.

This will help you devise an effective plan for your launch.

Market Positioning

It’s essential to recognize how your product or service aligns with local trends and the needs of potential customers in the Asian market.

Having a clear-cut identity in the eyes of customers will give you an immediate advantage over competitors, so be sure your messaging resonates with a local audience.

Partnerships & Networking

Partnering with established businesses in Asia can help you tap into their existing networks and customer base.

Additionally, attending industry events can be a great way to learn more about the local market and create connections that could support your business operations there.

With the right strategy, launching and succeeding in Asia is within reach.

With its high growth potential, huge customer base and diverse economy, this is an exciting opportunity for startup companies looking to scale up quickly.


In conclusion, entering the Asian market as a startup company is a great opportunity for growth and expansion.

It requires a comprehensive strategy and a clear understanding of the markets and the desired customers.

Companies should focus on localizing their products and services, researching and knowing the local regulations, and forming strategic partnerships with local players.

They should also take advantage of available resources such as government incentive programs and mentorship opportunities.

With the proper research and preparation, companies can have a successful launch in the Asian market and reap the rewards.

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free Trial and Demo
Dedicated Support
Estimates & Quotes
Spec & Tool Selection
Data migration
Development & Consulting