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Why and How to Expand Your Startup to the Asian Market


Last Update: May 3, 2023

What will you get from this articles:

  • Understand the benefits and challenges of entering Asian market for business
  • Identify the top seven Asian markets for startups
  • Emphasizes the importance of conducting thorough research and understanding the local culture in order to successfully enter the market


Entering the Asian market can be both a challenging and rewarding experience.

With its vast population, diverse cultures, and growing consumer demand, the Asian market can be a huge opportunity for entrepreneurs to gain success in this region.

But not all startups are ready to jump into the Asian market without first doing some research.

Before expanding to The Asian market you should understand the benefits of entering the Asian market as well as how to make it work for your business, so you will be better to take advantage of this growing market.

Why the Asian Market?

Asia is known as the world’s largest and most diverse continent, which has the largest startup ecosystem and most populated in the world.

During the past 30 years, Asia has witnessed a swift surge in technology, leading to a higher GDP growth rate compared to Western markets in several economies across the continent.

As a result, expanding into Asia has become a crucial objective for companies that aspire to broaden their global reach.

The Asian market, Southeast Asia especially is undergoing a digital revolution as consumers embrace the convenience of accessing services and products through technology.

Mobile phones, internet connections, ride-sharing apps, and online retailers are gaining popularity in the region.

With a high population and a young demographic that enthusiastically embraces social media, governments, and businesses have the opportunity to take advantage of this era and its potential benefits.

And mostly the governments in the Asian market offer much support for development.

Governments in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam are implementing new funding and support mechanisms to facilitate the success of business-minded individuals and remove obstacles that impede the ease of doing business.

These countries are leveraging their strong consumer markets to launch programs that bolster the startup ecosystems in their respective regions, recognizing the growth potential and size of their markets which will open wider doors for startup companies.

Challenges of Entering the Asian Market

Substantial growth opportunities and a variety of competitive advantages make the Asian market an attractive target for startup companies.

But it's not always easy, as there are a few key challenges that you should be aware of.

First, many Asian countries operate on different regulatory systems and highly complicated legal frameworks, making it difficult to navigate the market.

Second, cultural differences can make it difficult to find success in these markets.

Finally, language barriers can be a major obstacle.

Despite all this, understanding these three main obstacles is the key to unlocking potential growth in Asia as a startup company.

With the right mindset and preparation, entering the Asian market can be your ticket to success.

Researching Your Potential Market in Asia

Entering the Asian market can be an attractive prospect for a startup company.

With its vast and growing consumer base, Asia offers a wealth of opportunity for new businesses.

However, it can also be a daunting task. Before you take the plunge and start expanding your business into Asia, it's important to do some research on the potential markets and customer needs in that region.

Here are some tips to help you get started:

  • Have a clear understanding of the Asian market: Start by researching the different countries in Asia and their respective markets.

What are their political landscapes?

What are their economic landscapes?

What is their consumer behavior?

This will help you understand what opportunities or risks may exist in each country before investing time and money into the process.

  • Identify target customers in Asia: Think about who your potential target customer is in Asia and where they live.

Where exactly do they shop online or offline?

What products or services do they purchase?

This will help you craft an appropriate strategy for entering the Asian market.

  • Understand the local culture: It's also important to familiarize yourself with local customs and cultures before entering any market.

Understand cultural nuances, such as language differences, etiquette, body language, and communication styles, so that you can better engage with customers in the region.

By doing your research upfront, you'll be more prepared when it comes time to enter into any foreign market - especially one as complex as Asia.

7 Top Asian Markets for Your Startup


The world’s most populated country and second-biggest economic power will the best place to expand foreign businesses.


The business-friendly country with low corporate taxes and consistently recognized as the world’s best place to do business.


One of the most advanced economies in Southeast Asia and reportedly on average, more highly educated than their peers from a number of other countries, including high-income countries based on Malaysia Economic Monitor


Indonesia has access to a massive, modern, and comprehensive infrastructure to support overseas efforts.

With its large population, as well its attractiveness, makes it a rising star as a location for expanding into Asia.


Well known as most forward-looking countries, Japan is an attractive destination for businesses looking to expand into Asia.

Hong Kong

Hong Kong is a top destination for entrepreneurs from around the world and continues to be a key business destination for any business in the financial and fintech sectors.

South Korea

Despite a lack of natural resources, it has strong technology development, plays a leading role in the world, and is listed by the World Bank as one of the most business-friendly countries.

Crafting a Strategic Business Plan

To enter the Asian market successfully, it is essential to ensure that you have a comprehensive business plan in place. This plan should include all the specifics needed to set up and manage operations in your target Asian country or countries. Your business plan should include:

  • Goals and Objectives: Establish clear SMART goals that directly support your overall objectives, while also taking into account the needs of the local market.
  • Marketing Strategy: Understand who your customers are and what they need, then develop a marketing strategy that includes both digital tactics such as SEO and social media campaigns, as well as traditional offline tactics like flyers and billboards.
  • Financial Forecast: Conduct a thorough financial analysis to understand precisely how much money you need to invest in order to launch operations and meet future targets.
  • Regulations: Do your research to ensure that you are compliant with all relevant regulations in your chosen country or countries of operation such as taxation, labor laws, intellectual property protection rules, import/export restrictions, and any other regulatory requirements that apply to doing business in Asia.

With a good business plan in hand, you can be confident that you have done your due diligence before entering the Asian market.

Launching Your Business in the Asian Market

Launching your business in the Asian market is a great way to expand and make an impact on the global economy. Here are some tips to help get you started:

Research & Planning

The most important step in any international venture is research.

Make sure to have a thorough understanding of the Asian markets you’re looking to target, as well as local regulations and customs.

This will help you devise an effective plan for your launch.

Market Positioning

It’s essential to recognize how your product or service aligns with local trends and the needs of potential customers in the Asian market.

Having a clear-cut identity in the eyes of customers will give you an immediate advantage over competitors, so be sure your messaging resonates with a local audience.

Partnerships & Networking

Partnering with established businesses in Asia can help you tap into their existing networks and customer base.

Additionally, attending industry events can be a great way to learn more about the local market and create connections that could support your business operations there.

With the right strategy, launching and succeeding in Asia is within reach.

With its high growth potential, huge customer base and diverse economy, this is an exciting opportunity for startup companies looking to scale up quickly.


In conclusion, entering the Asian market as a startup company is a great opportunity for growth and expansion.

It requires a comprehensive strategy and a clear understanding of the markets and the desired customers.

Companies should focus on localizing their products and services, researching and knowing the local regulations, and forming strategic partnerships with local players.

They should also take advantage of available resources such as government incentive programs and mentorship opportunities.

With the proper research and preparation, companies can have a successful launch in the Asian market and reap the rewards.

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