Sanka Academy

Top Influencers for Web3 Marketing


Last Update: July 26, 2023

Discover Web3 Marketing Aces


As a marketer looking to tap into the potential of Web3, you need to know who the influencers are that can spread your message.

The decentralized world of blockchain is creating new channels and communities that exist outside of the mainstream.

To reach audiences in this new space, you have to understand how people are connecting and who they are following.

This article discovers insights from Web3 influencers that will inspire you with ideas you can apply to grow your business and connect with customers in more authentic ways.

The future is here—are you ready to dive into web3? Let these influencers be your guide.

Before we look into the influencers’ ideas and strategies, please read this blog for a better understanding of Web3 marketing.

Vitalik Buterin: The Genius Behind Ethereum

Vitalik Buterin is the co-founder of Ethereum, the second largest cryptocurrency platform and the foundation for much of decentralized finance (DeFi) and non-fungible tokens (NFTs).

Buterin is considered a genius in the blockchain space.

He learned about Bitcoin at 17 and instantly became fascinated with the technology.

He believed blockchains could have more use cases than just payments and set out to build a platform to make that a reality.

Through his work on Ethereum, Buterin demonstrated vision, technical aptitude, and leadership well beyond his years.

He has inspired developers around the world to build decentralized applications that could reshape entire industries.

Buterin continues to shape the future of finance and the internet, proving he is one of the most influential leaders in cryptocurrency and Web3.

Gary Vaynerchuk: Pioneer of Web3 Marketing and Investor

Gary Vaynerchuk, also known as GaryVee, is one of the leading influencers helping companies navigate web3 and the metaverse.

He's an entrepreneur, investor, and CEO of VaynerX, a creative agency, and VaynerMedia, a social media-focused digital agency.

Gary built his career investing in digital assets before they were mainstream.

He was an early investor in companies like Twitter, Tumblr, Snapchat, and Coinbase.

He started investing in NFTs, or non-fungible tokens, as early as 2017 and now has one of the largest NFT collections in the world.

Gary sees NFTs as a way for creators to build equity and audiences in the open metaverse.

Gary is a great person to follow if you want to start exploring web3 marketing. Some tips from Gary:

  • Build a loyal community by providing value. Engage with your supporters and build hype for new projects.
  • Create short-form content like Reels, TikToks and YouTube Shorts to raise awareness about your brand, products and community.
  • Launch an NFT collection. NFTs can be very profitable while also serving as a marketing tool to spread brand awareness.
  • Get involved in the metaverse. Buy digital land and build experiences for your community. The metaverse is the future of digital interaction.

Changpeng Zhao: The Man Behind the World's Largest Crypto Exchange

As the founder and CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao has become an influential figure in the blockchain industry.

Known as “CZ” to most, he started Binance in 2017 and under his leadership, the exchange has grown into a global crypto powerhouse with millions of users.

Beyond growing Binance into a commercial triumph, CZ is also an outspoken advocate for cryptocurrency adoption.

He spreads awareness about the potential benefits of blockchain technology and digital currencies on social media and through interviews.

CZ believes crypto can bring more freedom and accessibility to finance for people around the world.

His influence also stems from Binance’s ecosystem of subsidiary companies, including a decentralized exchange, blockchain network, research arm, venture fund, and more.

These branches of the Binance brand aim to further blockchain development and mainstream adoption.

Punk6529: The Anonymous NFT Extraordinaire

As one of the most influential figures in the NFT space, Punk6529 has made a name for themselves through their prolific collecting and curating of CryptoPunk NFTs.

Though their true identity remains anonymous, Punk6529’s impact on the growth of the NFT market is undeniable.

Since 2017, Punk6529 has amassed one of the largest collections of CryptoPunk NFTs, currently owning over 200 of the 10,000 collectible characters.

Their keen eye for the most desirable and rare Punks has allowed them to essentially corner the market, influencing prices and trends within the community.

Punk6529 also frequently collaborates with and promotes other influential NFT collectors and creators, including:

  • Open Metaverse Project with NFT Museum District: Punk6529, in collaboration with the National Fine and Technology Foundation (NFT), has launched a new open-source project to develop an ecosystem of NFT.
  • The Memes by 6529: This is a multi-level, multi-season NFT project that marries humor, collaboration, and Web3-centric. The project aims to build an open metaverse through humor and has invited artists of all creeds to contribute.
  • Teaching at the University of Nicosia's (UNIC) Master of Science in Metaverse program: Punk6529 will teach at the world's first MSc in Metaverse program.
  • Collaborations with other artists and projects: Punk6529's collections include their own works and collaborations with other artists and projects

Anthony Pompliano: The Voice of Crypto Investing

Anthony Pompliano, known as “Pomp,” has become a leading voice in the world of cryptocurrency and blockchain technology.

As the founder of Pomp Investments, he invests in and advises blockchain startups.

Pomp is also the host of the popular “Off the Chain” podcast where he discusses the week in crypto with high-profile guests.

Investing in Innovation

Pomp Investments focuses on early-stage blockchain companies that are building “the open financial system of the future.”

Some of the fund’s investments include Anthropic, an AI safety startup, and Helium, a decentralized wireless network provider.

Pomp’s thesis is that blockchain technology will fundamentally transform finance, media, gaming, and other industries.

By investing in ambitious founders, he aims to gain exposure to this transformation.

Educating the Public

A prolific writer and speaker, Pomp regularly shares his perspectives on the blockchain industry to educate mainstream audiences.

His “Off the Chain” podcast has over 4 million downloads and features interviews with leaders like Mark Cuban, Peter Thiel, and Alexis Ohanian.

Pomp also has over 1.6M followers on Twitter, where he comments on cryptocurrency news and debates critics of digital assets.

Pomp’s influence in the crypto community comes from his balanced, forward-looking analysis of blockchain technology and digital assets.

While optimistic about their disruptive potential, he acknowledges the challenges around regulation, adoption, and scaling that the industry faces.

Pomp’s insights and advocacy have brought cryptocurrencies to the attention of traditional investors and the mainstream media.

Lindsay Lohan: Early Adopter of NFTs and Crypto

Lindsay Lohan has been an early supporter of NFTs and cryptocurrency. As an actress, singer, and entrepreneur, Lindsay is always looking for new opportunities and ways to connect with her fans.

NFT Collection

In 2021, Lindsay released her first NFT collection called “Lindsay Lohan’s Furby Frenzy” featuring nostalgic renderings of the popular 90’s plush toy, the Furby.

The collection of 10,000 NFTs sold out in under 10 minutes, demonstrating her popularity and influence in Web3.

Lindsay was one of the first celebrities to join the Bored Ape Yacht Club, purchasing Bored Ape #9393 for 77 ETH (around $277K USD at the time).

Her early support of the project helped raise awareness and accelerate the growth of the BAYC NFT collection.

Advocating for Women in Crypto

Lindsay is passionate about empowering women in Web3 and believes crypto and NFTs provide new opportunities for female entrepreneurs and creators.

In interviews, she has said “Women have so much to offer in the NFT space” and she wants to use her platform to highlight other women leading the way in crypto and NFTs.

Looking Ahead

Lindsay continues to be an innovator and early adopter of new technologies.

She has hinted at future NFT collections in the works as well as other crypto-related projects on the horizon.

With over 14 million followers on Instagram and 8 million on Twitter, Lindsay Lohan's influence and impact on Web3 marketing will only continue to grow.

Her advocacy and education around crypto are inspiring more mainstream audiences to learn about and participate in this emerging space.


So there you have it - top web3 influencers who are changing the marketing game as we know it.

If you're looking to dive into web3 marketing or just want to stay on the cutting edge of influencer trends, you'd be wise to follow these innovative leaders.

Web3 marketing influencers come from a variety of backgrounds but share a common vision for decentralization and empowering individuals.

By following their insights and adopting their techniques, you can become an effective marketer in this emerging space.

The future is being built before our eyes, so take action and get involved.

Start engaging with these thought leaders, join the conversation, build communities, create educational content, invest in new projects, or develop your own decentralized applications.

Mastering IT Cost Reduction: Definition, Importance, and Strategies Digital Transformation Strategy: A Practical Tips Digital Transformation Examples and Case Studies Digital Transformation for Small Businesses: Leaping Into the Future AI Chatbots : A Comprehensive Guide Newsletter Automation: The Key to Your Content Marketing Success Community Engineering: A Complete Guide A Beginner’s Guide to a Social Media Strategy Mastering Twitter Automation - Super Effective Ways Maximizing Success: The Ultimate Guide to Compound Startups SaaS Localization: 7 Strategies to Successfully Localization Your Software Products A Beginner’s Guide to Community-Led Growth What Is a BOM? The Key to Streamlining Your Manufacturing Process The Ultimate Guide to Crafting Effective Standard Operating Procedures (SOP) Discord Management Complete Guide Maximize Business Efficiency with Enterprise Resource Planning Generative AI Marketing A Beginner’s Guide to Community Management Why ITAM Matters: A Guide to Effectively Managing Your IT Assets Reskilling Your Workforce: A How-to for Companies The Top 11 Attendance Tracking Tools to Monitor Your Team's Attendance YouTube Affiliate Marketing: What It Is and How to Get Started 12 Best Project Management Tools/Software You Should Know About The Top 10 Service (SaaS) Management Tools The Top 12 Work Management Software to Streamline Your Work The 11 Best CRM Tools: A Comprehensive Overview The Top 13 Email Marketing Tools to Enhance Your Email Campaigns Top 10 IT Asset Management Tools in 2023 A guide to Social Media Automation and 5 Key Benefits The Best Asia Marketing Agencies: Leaders in the Industry Maximize Efficiency with Social Media Publishing Automation Social Media Bots: How to Accelerate Business Growth Boost Your Profits: ERP Small Business Solutions Explained Mastering the Art of Advertising in Japan: Key Strategies and Tips 5 Essential Facebook Automation Strategies to Grow Your Business Maximize Your Business Growth with Instagram Automation Tips Understanding Consumer Behavior in Japan: Key Insights Master Ecommerce Translation: Boost Global Sales Today Mastering SEO in Japan: Boost Your Business with Tips and Tricks Discord Scheduled Posts for Efficient Communication Unleashing the Potential of SEO Asia: Strategies for Success 8 Marketing Automation Tools to Grow Your Business CRM and Digital Experience (DX): The Road to Digitalizing Customer Relationships ROAS Mastery: How to Get the Most From Your Ad Spend [With stats] 4 surprising benefits of community management Cloud-Based CRM: Harnessing the Power of the Cloud for Customer Relationships SaaS Management Platforms: How to Simplify Operations and Save Time The Best Instagram Analytics Tools to Radicaly Improve Your Account Management A Beginner’s Guide to Community Membership Management E-Commerce in Asia: The landscape and why it's growing so fast 11 Ways to Improve Conversion Rates on Social Media How to Create an Effective E-Commerce Management Process Onboarding and Organizing New Employees Workflow Top 5 Automation Tools for Social Media to Boost Your Business A Guide to Social Media Customer Service: Strategies and Best Practices for Success What is community? It’s about people and their relationships. The Social Media Best Practices for Fashion Brands Empowering Customer Service: The Top 11 Help Desk Software A Complete Guide to Social Media Content Social Listening Guide: What is "social listening"? A thorough explanation from methods to successful case studies. The Art of Decision-Making: A Comprehensive Guide to Business Choices Google Analytics to Monitor Social Media Traffic Mastering Influencer Marketing on Instagram: A Comprehensive Guide Write Code and Push to GitHub Workflow Getting Started With Localization Automation: A Beginner's Guide SEO Automaiton 101 - Get ranked higher quickly Top Social Media Management Agencies in Asia to Boost Your Brand Create a Website Page Using WordPress: A Comprehensive Guide The Power of Integration: The Best 11 iPaaS Tools E-Learning Tools: A Comprehensive Guide to the Top Solutions Introduction to Affiliate Marketing 10 Best Sales Force Automation Tools to Escalate Your Sales Process What Is Kanban? Understanding the Kanban Methodology and Principles The 10 Best Cloud Cost Management Tools: A Definitive List The 10 Best Employee Training Software Solutions for Your Team 8 Marketing Strategies to Grow Business in Asia The 10 Best Sales Analysis Software Tools for Your Business Top 10 Workflow Management Tools: Features, Pros and Cons Top 10 Social Media Listening Software: Features, Pros & Cons The 10 Best Influencer Marketing Tools and Why You Need Them ROI of Automation Tools: Low Cost & High Reward? The Top List of Digital Transformation Platforms The Ultimate List of the Top Customer Data Platforms 7 Examples of Popular Online Communities Mastering the Sales Order Process Workflow: A Comprehensive Guide Top 10 Social Media Marketing Tools Every Marketer Should Know Unlock the Power of Social Media: Tips for Instagram Highlight How to Manage Employee Leave Requests Using Google Calendar What Are Twitter Threads? Understanding the Basics Unlock the Power of LinkedIn Automation to Transform Your Profile The Rise of Emotion AI: What You Need to Know The Ultimate Guide to Optimizing Your Business Through Workflow Mapping Embracing the Future with Digital Transformation in Manufacturing The Workflow Efficiency Blueprint: A Step-by-Step Process for Optimizing How You Work Digital Transformation Failures and Lessons Learned Mastering Internal Auditing: A Comprehensive Guide A Comprehensive Guide: How to Plan and Create a Commercial Film Mastering the Art of Document Approval Management How to Run Effective NFT Marketing Campaigns: Best Practices and Case Studies A Look at Digital Transformation KPIs in Enterprises Master the Expense and Reimbursement Process with QuickBooks: A Comprehensive Guide AI Marketing - The Complete Guide Crafting Effective Email Marketing Strategies for Abandoned Cart Workflow Streamline Your Processes with Workflow Templates: 8 Examples and Step-by-Step Guides Mastering International Marketing: Strategies for Global Success The community management process: A Step by Step Guide A Comprehensive Guide to Creating and Setting Google Ads Creating the Ideal Workflow for Software Development: A Step-by-Step Guide Manage a Webinar Using Zoom Workflow: A Comprehensive Guide The Power of Automation: How Social Media Auto-Publishing Tools Benefit Your Business Top Social Selling Tools to Boost Your Sales Strategy The Best Community Management Tools to Build an Engaged Audience Comprehensive Guide to Creating Instagram Ad Campaigns The Ultimate Guide to Creating a Brand Community Simplified Guide to Creating and Setting Up Facebook Ads Definitive Guide to Tracking Software and Application Bugs Mastering Mailchimp: A Comprehensive Guide to Sending Marketing Emails Mastering Digital Marketing in Japan: Tips and Strategies Mastering Digital Marketing in Asia: Essential Strategies & Tips Mastering Instagram: How to Create and Publish an Effective Marketing Campaign Step-by-Step A Comprehensive Guide to Tracking and Managing Manufacturing Production Workflow Top Influencers for Web3 Marketing How to Recruit and Educate the Best Talent to Drive Digital Transformation Leveraging CRM in Marketing: Enhancing Customer Relationships & Boosting Business Performance CRM, MA, and SFA: Understanding the Difference and Their Importance Digital Transformation in Healthcare: Enhancing Patient Care and Operational Efficiency Embracing Digital Experience at Your Work Embracing the Future: Digital Transformation in the Banking Industry What Is Workflow Automation and Why You Need It Maximize Your Business Potential with LinkedIn Analytics Social Media ROI - How to justify the spend Top 10 Quotes About Artificial Intelligence from Influential Business Leaders Digital Transformation (DX) for Sales: Embracing Innovation for Business Success Digital Journey: The Transformation of the Travel Industry Pioneering Change: The Digital Transformation in Local Governments Digital Transformation in Real Estate: Uncovering the Opportunities and Challenges The Future of HR: Unleashing the Power of Digital Transformation in Human Resources The Ultimate Guide to Mastering Social Media Marketing Blockchain Communities: What Are They? And Why You Should Build One A Deep Dive into Cloud Migration: Embracing the Future of Business Why Sales Enablement Matters: How to Empower Your Sales Team to Close More Deals 10 examples of well-run brand communities: everything you need to know Unlocking the Secrets of Successful Branding in Japan AI Marketing Strategy: How to Develop an Effective Plan Exploring Social Media in Japan: Trends and Opportunities Mastering Influencer Marketing: Proven Strategies for Success A Comprehensive Guide to Managing Initial Patient Intake and Treatment Mapping E-commerce Rebate Campaign Process: A Step by Step Guide What is Corporate SNS? Understand the Benefits and Tips for Greater Results! Mastering Twitter Analytics: Your Ultimate Guide to Understanding and Leveraging Twitter Data Everything You've Wanted to Know About Web3 Marketing Workflow Optimization: How to Achieve More by Doing Less Define, Automate, Optimize: A Comprehensive Guide to Email Marketing Workflows Why and How to Expand Your Startup to the Asian Market Comprehensive Understanding of Customer Relationship Management (CRM) Best Talent Management Software: A Comprehensive Review of the Top Solutions Boost Workplace Efficiency: Top 10 Employee Productivity Tracking Software Cultural Marketing 101 - how to run business in different countries with different culture Influence Engineering Explained: What, Why and How A guide to Social PR The Comprehensive Guide to Workflow: A Key to Optimized Business Operations Mastering Project and Task Management with Notion: A Detailed Guide Top SEO Agencies in Asia: Boost Your Business Growth The Best Discord Analytics Tools to Track Server Stats Mastering Canva: Simplifying the Presentation Creation Process Digital Transformation in Insurance - Revolutionizing the Industry Landscape The Digital Transformation in the Retail Industry Mastering Global E-Commerce: How to Build a Successful Global E-commerce Business AI Marketing Tools: Revolutionizing the Future of Digital Advertising Unleashing Digital Transformation in Supply Chain Management and Logistics Embrace the Future: Digital Transformation (DX) in Accounting The Comprehensive Guide to YouTube Automation: Unlock the Power to Streamline Your Channel's Growth The Beginner's Guide to Mastering Workflow Management AI in Marketing: A Deep Dive into Fortune 500 Companies What Is a Workflow Chart? The Ultimate Guide to Streamlining Your Process What Is PLM? An In-Depth Look at Product Lifecycle Management What Is a Workflow Plan and How to Write One The Definitive Guide to Workflow Analysis The Benefits of AI Marketing Explained Community Growth: Growing and optimizing your community size Workflow Approval: A Comprehensive Guide to Increased Efficiency Community Management vs Social Media Management How to build a thriving DeFi x NFT community like sudoswap Everything You Need to Know About Product Data Management A Beginner’s Guide to Social Media Engagement

There's a better way to
run your ecommerce.

From Marketing to Customer Service.
Everything you need to grow ecommerce.
One subscription. Unlimited accounts.

Start Free

Contact us for more information.

Free Trial and Demo
Dedicated Support
Estimates & Quotes
Spec & Tool Selection
Data migration
Development & Consulting