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Twitter Recruiting: How to Use Twitter as Recruiting Tool

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Last Update: Aug. 14, 2023

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The Power of Twitter for Recruiting

Twitter is a goldmine for sourcing candidates.

With over 300 million monthly active users, there’s a good chance your ideal candidates are on there. The key is using it strategically.

Search for relevant hashtags (#marketingjobs, #techjobs, etc.) and see who’s posting or engaging with that content.

Check their profiles and see if they seem like a good fit.

If so, reach out and start a conversation. Mention why you’re interested in connecting and ask if they may be open to new opportunities.

Twitter gives you a chance to connect with people in your industry on a human level.

So ditch the job boards and start tweeting—your next superstar hire could be just a #hashtag away.

5 Twitter Recruiting Tools to Help You Source Candidates

With so many candidates on Twitter, how do you find the right ones for your open roles? These recruiting tools can help.

Twitter Advanced Search

Twitter's Advanced Search lets you filter tweets by keywords, location, date and more.

Try searching for terms like "looking for work" or "job hunting" along with your location and industry to find active candidates.

Save the search to get alerts when new matches appear.

TweetDeck

TweetDeck, Twitter's dashboard tool, has useful filters for recruiting.

Create a column for specific keywords or hashtags to instantly see new tweets from relevant candidates.

Save searches or users to groups to easily keep tabs on them.

The "Nearby" feature locates tweets from people in your area.

Followerwonk

This tool analyzes a Twitter user's followers and shows you info like location, interests, and social influence.

Enter a competitor's handle or search for users interested in your industry to find potential candidates in their networks.

The "Lookalike Audiences" feature helps you discover similar users to target.

Sanka

Sanka is an automation platform designed to help businesses in a variety of domains eliminate tedious and repetitive tasks.

This includes but is not limited to marketing, sales, hiring, services, IT, and finance.

As a Twitter recruiting tool, Sanka could be particularly useful.

  • Sourcing Candidates: With Sanka's automation abilities, it's possible to scour Twitter for potential candidates using specific keywords, hashtags, or phrases relevant to the job vacancy.
  • Community Engagement: Sanka can also automate routine posts, boosting job listings visibility and attracting more potential candidates.
  • Candidate Interaction: Furthermore, this platform could be used to automate initial direct messaging or replies to user comments expressing interest in job opportunities, helping to streamline the candidate outreach process.
Try Sanka for Free Today! Sanka for social media hiring is an all-in-one platform to run hiring activities on social media. Try Sanka Free

Hootsuite Amplify

Hootsuite Amplify is a one-stop shop for managing your Twitter recruiting campaigns.

Schedule tweets targeting candidates, save searches and engage with new prospects, analyze your results, and more.

The built-in calendar ensures you never miss an opportunity to connect with a promising candidate.

With the right tools and strategy, you'll be sourcing top talent from Twitter in no time!

How to Start Recruiting Using Twitter

Brand Your Account as Recruiter

One way to make it easier for Twitter users to recognize your account is by branding it.

If the account is devoted to the process of recruiting employees, you can provide information on job openings available at the company.

In addition, you can also embed a career link in the profile that directs to your company's vacancy website. Like Google's Twitter account with the account name Life at Google, which directly provides information on its profile page.

The bio also includes a career link that directs to the types of job openings available at your company.

SDG (Sustainable Development Goals) account in the Jobs For Sustainability account also utilizes Twitter as a recruitment process.

In addition to briefly explaining the objectives on the profile, this account also embeds a career link that can be visited by Twitter users.

Use Relevant Keyword

In the process of recruiting on Twitter, you should make sure to use appropriate keywords in a tweet.

Such as "Be part of our company", "Join our team", "We are hiring" and many more.

Like what was done on the Glossy IT account which provides clear information in a tweet that the company is opening an intern vacancy for the WordPress Developer section.

The words the recruiter used were "We are looking for an intern. Join our team!".

In addition, the account Cancer at Cedars-Sinai also uses words or captions that are appropriate and clear in providing information on job vacancies in the company.

The sentence used is "We have a position open with our Gastrointestinal and Genitourinary.

Through the caption written in the tweet, Twitter users can immediately find out about job vacancies in the company.

Use Hashtag

Hashtags or keywords are marked with the # symbol (fence). Companies can include hashtags with relevant keywords.

For example, in posting a job vacancy, the appropriate words as hashtags are #hiring #career #jobs and others.

As posted in the torGan02_ includes several hashtags in job vacancy information as testers, artists, and moderators.

Some of the hashtags used include #jobs, #hiring #hiringnow #web3jobs.

[Amit Chandak's Twitter account] (https://twitter.com/amitchandak78) also uses the hashtag #hiring, #hiringnow in posting job vacancy information as a Power BI Lead and Architect at his company (Microsoft Data Platform).

The use of these hashtags can not only clarify and make it easier to convey the purpose of a tweet but also make it easier for Twitter users to find the information.

Job seekers can write keywords in the search, and recruiter information will appear on the user's homepage.

Include a Job Posting Poster

Providing illustrative images or posters can also make it easier for job seekers to find the vacancy information.

As in the upload of Maringo App which includes job posters for Intern Graphics Designers and Community Moderators.

In the uploaded poster, Maringo provides relevant text, namely "We're hiring". In addition, the poster also included an email address for sending CVs to prospective interns.

Similarly, the company Pulse with the account name Pulse @_PulseAfrica pinned two posters on a tweet looking for prospective employees as Front-End Developers and UI/UX Designers.

The posters also included the words "We're Hiring" which made it easier for tweet users to capture the vacancy information provided.

Utilize Emoticons or Symbols

The use of symbols or emoticons in job vacancy information is also more attractive to prospective employees.

As uploaded by the BRN Metaverse which uses several symbols in several sentences as below.

Build Connections with Twitter Users

In addition to directly posting job vacancies on your Twitter account, you also need to build connections with Twitter users.

This is aimed at attracting followers and the attention of Twitter users. If you get a lot of followers, your company account will easily get the attention of job seekers.

For example, INC- Immigration News Canada uses an account to provide information to Twitter users, so it has many followers.

In addition to providing general information, this account also posts job vacancy information by including career link in its uploads.

Showcase Company

Branding or describing the work environment on Twitter can also attract the attention of potential candidates.

With positive work environment information, having benefits for workers and improving skills will inspire job seekers to join the company.

The [PepsiCo Jobs] account (https://twitter.com/PepsiCoJOBS) utilizes a Twitter account to upload employee activities, competition between employees in events, challenges to care, and other programs for employees.

Pros and Cons of Using Twitter for Recruitment Tool

Twitter can be an effective tool for recruitment, but like all platforms, it has its advantages and drawbacks.

Pros of Using Twitter as a Recruiting Tool

  • Access to Wide Audience: Twitter has over 330 million active users. It provides access to a diverse and global talent pool.
  • Speed and Efficiency: Sharing job vacancies on Twitter is fast and efficient. Most job postings can be crafted in a tweet and shared instantly.
  • Building Employer Brand: Regular updates about your work culture, values, and achievements can help strengthen your employer brand.
  • Engaging Passive Candidates: Twitter allows you to reach out to passive candidates; those who might not be actively seeking a new job but could be tempted by the right opportunity.
  • Cost-Effective: Posting jobs on Twitter is free, making it a cost-effective recruitment method compared to traditional job boards or recruitment agencies.

Cons of Using Twitter as a Recruiting Tool

  • Limited message length: With its 280-character limit, crafting a comprehensive job post can be challenging on Twitter.
  • Lower Professional Engagement: Twitter is largely considered a social and news platform, so job posts may not be as effective or visible as on professional networking sites such as LinkedIn.
  • Unwanted Exposure: Negative comments or reviews about your company might be more visible and harder to manage on a public platform like Twitter.
  • Lack of Targeting: It can be difficult to target the right audience for job posts on Twitter compared to dedicated job portals.
  • Fast-Paced Nature: Tweets have a short lifespan and get quickly buried under new tweets. This may decrease the visibility of job posts over time.

Conclusion

So there you have it, some actionable tips for sourcing candidates on Twitter.

While it does require an investment of time to build relationships and engage with people in your industry, Twitter can be an invaluable tool for finding hidden talent.

The key is to be authentic, provide value, and make genuine connections.

If you do that, you'll find Twitter opens up a whole new pool of potential candidates you never knew existed.

So start tweeting, build those lists, and get searching - your next great hire could be just a hashtag away!

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