Joel Chudleigh is the founder and CEO of Deep Footprints, a digital agency supporting a wide range of ecommerce businesses. He also run Made to Last, a furtniture ecommerce.
In this episode Joel shared his experience running a digital marketing agency and growing an e-commerce store, emphasizing all the aspects of growth strategies.
Interview Takeaways
- Being honest and open with clients is important for building strong relationships.
- Email marketing, remarketing campaigns, and product feeds are starting points for e-commerce businesses.
- Setting realistic ROAS targets based on the business's margins and goals is crucial.
- Cross-selling / up-selling will drive ROAS and make business more sustainable
- Conversion rate (CVR) optimization and A/B testing can significantly improve website performance and increase sales.
- Data analysis tools like Google Analytics, Smartlook, and HotJar are valuable for identifying and solving problems on e-commerce websites.
- Customer service is a crucial aspect of e-commerce businesses and can have a significant impact on profits.
- AI has the potential to revolutionize customer service and marketing in the e-commerce industry.
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Chapters
- 00:00 Introduction and Background
- 08:07 Differentiating Deep Footprints and Areas of Improvement
- 28:10 Setting ROAS Targets and Focusing on Growth
- 36:11 Conversion Rate Optimization and Website Performance
- 50:28 The Crucial Role of Customer Service and AI
- 54:45 The importance of bootstrapping
Brought to you by
- Sanka — The ecommerce data platform
Where to find Joel
Joel's Ecom Stack
